Ana L.

Product Manager

Head of Client Service | Product Manager
10/1/2022 - Present

Developed executive expertise in managing over 20 key accounts with a workforce of more than 150 employees. Directly managed around 20 product owners across various squads, ensuring alignment with agile methodologies. As the Head of Client Service, ensured customer and stakeholder expectations were met by negotiating project closures and fees, hiring, training, and monitoring chapters responsible for deliverables. Maintained financial health of accounts, projects, and teams through regular health checks and strategic adjustments. Created and developed specialized solutions, set prices, and negotiated with key stakeholders. Facilitated and implemented OKRs with technology, marketing, and product executives to align company goals. Conducted agility workshops with clients and served as a reference point for team creation and methodology definition. Notable clients include entities in various industries such as British American Tobacco, Banco Pan, Porto Seguro, Boehringer Ingelheim, Wilson Sons, Supermarket Day, Senior Systems, Optical Diniz, Energisa, 3M, and B3.

The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
2/1/2022 - 10/1/2022

Served as a Product Manager within the Research, Development & Innovation (R&D&I) framework, responsible for structuring tribes, squads, and chapters. Oversaw the entire development cycle of digital products targeting Advisors, Headquarters, and Franchisees from the dual perspectives of development and business generation in software. Key accomplishments include the strategic construction of OKRs and KRs in collaboration with main C-Level executives and the implementation, creation, and monitoring of metrics. Additionally, managed communication of releases and training programs.

Led processes from the Discovery stream to the Delivery stream, engaging in process mapping to capture current states and design potential future states based on user and client needs. Played a key role in interviewing, hiring, and training Product Owners, Scrum Masters, and Agile practitioners, along with prioritizing sprints and structuring strategic roadmaps on a quarterly basis. Gathered internal insights via process mapping, data analysis, and stakeholder interviews, supplemented by documentary research, benchmarking, trend analysis, and competitive scenario surveys.

Authored comprehensive product documentation and status reports and conducted board meetings with stakeholders to validate deliverables. Applied Dual Track Agile methodologies in the Discovery process to generate solutions and value. Maintained daily contact with the development team, including Backend, Frontend, and UX/UI professionals, to ensure product alignment. Managed the development of Product Owners, Scrum Masters, and UX/UI/Research Designers.

Utilized Scrum, Kanban, and BPMN methodologies extensively throughout various projects.

Business Intelligence Coordinator
8/1/2021 - 2/1/2022

Managed teams in CRM, Data Analytics, Intelligence, and Onboarding within the Business Intelligence area, overseeing partner registration processes. Generated market materials for both internal and external product launches, and created business opportunities by leveraging insights, data, and information. Directed the backlog and roadmap for core projects, leading the development and monitoring of KPIs to enhance store performance and foster business growth among representatives and sales partners. Conducted customer clustering based on behavioral data within the database. Led the migration project from Qlik Sense to Power BI in an institutional format. Focused on team building and morale, fostering development and motivation through the use of agile frameworks, emphasizing Scrum and Kanban methodologies, particularly a Scrumban approach.

Business Specialist | CRM & Loyalty Tribe
3/1/2021 - 8/1/2021

Oversaw prioritization of sprint actions through meticulous planning. Led refinement and grooming sessions with CRM, marketing, and design teams to ensure precise execution of weekly actions. Contributed to both On Us and Off Us campaign construction, consolidating measurement strategies for effective monitoring of key indicators. Mapped and structured team processes to enhance efficiency and clarity. Defined and structured target audience profiles and communication channels for campaigns. Participated in the design of the Customer Journey, identifying and addressing all pain points for optimized user experience. Structured opt-ins and collected consent data via app integrations. Mapped and analyzed the data structure collected from communication channels to develop a relationship ladder strategy. Conducted surveys to establish requirements and rules for storing relationship ladder data in the cloud. Monitored acceptance rates via web dashboards, utilizing insights for targeted action overflow. Analyzed customer profiles for effective campaign clustering and segmentation. Evaluated and disclosed campaign results, including control group analysis. Engaged in projects involving new players and partnerships, contributing to the overall project scenario.

Business Intelligence Specialist
12/1/2020 - 4/1/2021

Led the transformation from Commercial Intelligence to Business Intelligence, overseeing core action restructures and delivering both internal and external solutions. Identified needs and initiated new Intelligence projects by analyzing client perspectives, KPIs, market trends, and emerging business opportunities with stakeholders. Designed and implemented remote communication techniques and developed customer relationship strategies based on clustering results and database segmentation. Contributed to the design and execution of new insured journeys, collaborating closely with the Marketing team to create an efficient customer relationship ladder workflow.

Played a key role in the conception, prototyping, and deployment of digital projects. Introduced and managed the use of agile methodologies, specifically SCRUM, within the Intelligence team, handling Planning, Review, and Retrospective ceremonies. Oversaw updates, management, and prioritization of the backlog concerning demands and Business Intelligence projects, ensuring streamlined and efficient project advancement.

Agilista/Scrum Master
1/1/2020 - 12/1/2020

Facilitated ceremonies such as daily stand-ups, planning, review, and retrospectives, ensuring productive discussions, effective decision-making, and conflict resolution. Interacted with developers, Product Owners (POs), and specialists regarding product issues and technical matters. Tracked and communicated team velocity and sprint progress, ensuring development teams adhered to agile principles and values. Supported the removal of obstacles raised by the team, ensuring seamless project implementation and management. Conducted requirement gathering and meetings to understand business needs, followed by thorough analysis to negotiate and establish priorities. Performed checkpoints for project delivery within established schedules with directorates, identifying opportunities for improvements and new features.

Specified customer needs through User Stories, participating in the implementation and modification of business processes. Provided user support by responding to queries, improvements, and incident reports, ensuring business documentation availability for the software development area. Interacted daily with various departments, compiling business requirements documents and other necessary artifacts for new project proposals. Managed the Systems team indicators, generating reports and analyses in Power BI, and translated business requirements into functional projects.

Competitive Intelligence Coordinator
8/1/2018 - 1/1/2020

Managed competitive intelligence projects and oversaw team management and process implementation to ensure efficiency and innovation. Executed quality management and continuous improvement strategies, preparing technical and commercial proposals with strategic pricing for projects. Developed comprehensive strategic and market reports, and actively participated in product development phases including prototyping, MVP creation, and application deployment. Conducted weekly sprints with IT, Design, and UX teams, focusing on structuring both internal and external products. Prepared in-depth analyses for client solutions and pre-sales, structured various operational areas, and specialized in data modeling and parameterization.

Leveraged data development skills to create insightful dashboards in Power BI and maintained strong client relationships through frequent visits and effective relationship management. Presented internal performance metrics and outcomes to the Board of Directors, fostering transparent communication and informed decision-making.

Market Intelligence Analyst
3/1/2018 - 8/1/2018

Developed expertise in market information analysis and the interpretation of both structured and unstructured data. Proficient in preparing comprehensive reports and competitive studies, alongside data modeling and parameterization. Engaged in extensive analysis of national and international ad hoc data, conducted trend surveys, and performed in-depth customer life cycle analysis.

Strategic Project Management
1/1/2017 - 12/1/2017

Managed scope, time, and change for two strategic projects during planning and execution stages, including the Regularization of Clandestine Networks and Restructuring of the Hydrometer Park. Developed skills in project management, scope definition, time management, and change control. Utilized tools and frameworks relevant to project tracking and reporting within a Project Office environment, ensuring successful delivery aligned with project goals.

Human Resources (Operations)
8/1/2016 - 1/1/2017

Developed comprehensive expertise in key areas of human resources management including talent acquisition, employee relations, and performance management. Utilized applicant tracking systems (ATS) to streamline and enhance the recruitment process, resulting in improved hiring timelines and reduced cost-per-hire. Demonstrated proficiency in human resources information systems (HRIS), ensuring accurate and efficient data management. Conducted in-depth employee relations investigations, leveraging conflict resolution techniques and maintaining compliance with labor laws and company policies. Implemented performance management frameworks using software tools to track, evaluate, and improve employee performance. Developed and facilitated training programs designed to enhance employee skills and foster professional development. Managed benefits administration and played a crucial role in policy design and implementation, ensuring alignment with strategic business goals. Advocated for diversity and inclusion initiatives, contributing to the creation of a more inclusive workplace culture. Utilized advanced Excel skills for data analysis and reporting, enabling data-driven decision-making processes.

Consulting in Planning and Strategy
1/1/2015 - 8/1/2017

Developed expertise in enterprise resource planning and strategic financial modeling. Led multiple high-profile projects integrating Oracle Financials and SAP S/4HANA solutions. Leveraged advanced analytics with Tableau and Power BI to drive data-driven decision-making. Implemented and optimized supply chain management systems using IBM Sterling and Blue Yonder. Enhanced customer relationship management through Salesforce and Microsoft Dynamics integration. Utilized Agile and Scrum methodologies to streamline project workflows. Delivered key strategic insights and performance improvements through the application of Lean Six Sigma principles. Ensured compliance and risk management using ISO 31000 frameworks. Employed Jira and Confluence for efficient project documentation and team collaboration.

Bachelor of Business Administration at State University of Rio Grande do Sul - UERGS
2013 - 2017

Project Management at ENEB - European Business School of Barcelona
2023 - 2025

Agile Methodologies Software Development at UniRitter
2020 - 2021

Consumer Experience Management at Superior School of Advertising and Marketing
2021 - 2022

Project Management at Educational Word
2018 - 2019

Oratory, Storytelling and Visual Impact at Perestroika
10/1/2021

Strategies for Building Customer Relationship Scales in Digital at ESPM Escola Superior de Propaganda e Marketing
3/1/2021

Agile Management at Work: Reports with Agile Charts and Boards at LinkedIn
9/1/2020

Agile Coach Training at UNIAGIL - Universidade Ágil
7/1/2020

Scrum Foundation - Professional Certificate (SFPC) at CertiProf
6/1/2020

Strategic IT Services Management at FADERGS
5/1/2020

Agile Development Methodology at FADERGS
4/1/2020

Marketing for Financial Products and Services at PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
3/1/2020

UX for Cognitive Technologies at FADERGS
1/1/2020

Portfolio Management and PMO at Fundação Getulio Vargas
11/1/2019

UX and Design Thinking: User Experience in Business at Udemy Academy
10/1/2019

Innovation Management at Verbo Educacional
4/1/2019

Certification in Power BI - Intermediate Level at Data Science Academy
1/1/2019

Certification in Power BI - Basic Level at Data Science Academy
1/1/2018