André M.
UX Designer

Skills

Figma

Html

Amazon Aws

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Bio

UX Designer with over eight years of experience specializing in the creation of meaningful products and services aimed at enhancing daily life. Utilizes a combination of design and technology to turn challenges into opportunities, delivering exceptional user experiences. Demonstrated expertise in leading complex projects through a user-centered approach, achieving effective problem identification and resolution, thus generating tangible improvements and increased value for client offerings. Committed to furthering a career in UX Design by leveraging passion and expertise to generate significant value for clients and their users.

Product Designer
6/1/2021 - 2/1/2022

Developed an innovative SAAS platform focused on providing users with the autonomy to subscribe to services and customize their packages seamlessly without human interaction. Leveraged in-depth understanding of internal processes to design a comprehensive Service Blueprint Journey, facilitating employee comprehension and process improvement opportunities. Prioritized backlog effectively and devised strategic approaches for quantitative and qualitative research, subsequently creating an Opportunity Tree to present research data and collaboratively decide on initial actions. Worked extensively with payment methods within the B2B marketplace, as well as conducting detailed conversion funnel analysis to optimize user journey and enhance platform performance.
Product Designer
3/1/2023 - 12/1/2023

Led the creation of a new site experience, significantly improving user engagement and simplifying quiz creation and other content management processes. Conducted comprehensive research alongside Product Managers, involving both data analysis and insights generation to conceive optimal user journey solutions. Facilitated and led ideation sessions, fostering team alignment and consensus on major initiatives. Designed and executed user research to identify key preferences, discover behavior patterns, and address challenges, which led to the adoption of a Member Get Member strategy to enhance social interactions and platform usage time.

Focused on User-Centered Design (UCD), conducting user interviews, usability tests, and behavior exploration. Developed detailed user journey maps to pinpoint critical interaction points and uncover opportunities for improvement. Created and tested various fidelity prototypes to validate concepts and usability. Built user flows, navigation structures, and intuitive interfaces that aligned with business objectives and technical feasibility. Managed the prioritization of the backlog, created the product's Design System, and formulated goals and measurement metrics for OKRs in line with the strategic vision.
Product Designer
2/1/2022 - 12/1/2022

Applied Customer Experience (CX) Discovery in a traditional valuables transportation company, focusing on improving the customer journey. Conducted an extensive immersion involving interviews with over 24 business agents from more than 15 areas, totaling 32 hours and identifying over 110 pain points. Analyzed top competitors, reviewed their social networks, and performed a heuristic analysis of the existing website, which lacked a formal customer support channel.

Undertook in-depth research, including hidden customer analysis and mapping the macro customer journey. Benchmarking with companies from different sectors provided insights into new technologies and ideas to enhance the customer experience. Mapped over 115 pain points through comprehensive customer interviews. Identified market opportunities and prototyped a digitally tested solution, focusing on usability and refined flows to mitigate user journey issues. Each phase contributed to developing a transformative and innovative customer experience strategy.
Product Designer
8/1/2019 - 6/1/2021

Led design processes and conducted extensive data surveys to understand metrics, identify client pain points, and align objectives. Played an active role in co-creation activities, including Discovery, Interviews, and Research, to extract valuable insights and develop innovative solutions. Made significant contributions to the creation and maintenance of the Design System, which improved communication and user experience across multiple digital platforms. Achieved a notable reduction in Service Desk calls for a major client by conducting detailed user interviews, mapping flows, creating empathy maps, and executing both quantitative and qualitative research.

Guided Design Sprint and Design Thinking sessions to drive innovation and ensure alignment with market expectations. Demonstrated expertise in usability through the creation of wireframes and navigable prototypes, and implemented A/B Tests to optimize IVR processes.
UX/UI Designer
6/1/2018 - 7/1/2019

Developed proficiency in creating Android and iOS app interfaces, specifically for a high-profile travel booking application. Demonstrated expertise in creating personas, wireframes, navigation flows, and content organization, ultimately leading to the development of navigable prototypes focused on both UI and UX design. Conducted extensive user interviews and research to evaluate improvements, followed by thorough monitoring, testing, and result evaluation with end users. Successfully aligned the app's vision with the overall company strategy, continuously monitored performance metrics, and defined key objectives and results (OKRs). Acted as the primary liaison between the development team and various other departments including marketing, finance, support, and stakeholders, ensuring seamless communication and transformation of value delivery.
UX/UI Designer
12/1/2017 - 5/1/2018

Transformed the user interface for financial advisors, focusing on optimizing user experience and enhancing process efficiency. Conducted comprehensive research, data analysis, and user feedback sessions to identify and address friction points within the existing platform. Developed and implemented strategies to streamline workflows and improve navigation intuitiveness. Led a successful launch of the revamped internal platform, significantly enhancing user satisfaction.