Bárbara D.Front-end UX Engineer
Skills
Product Designer with specialized proficiency in UX/UI and data analysis. Adept at problem-solving from initial research through to final implementation, leveraging data insights to develop innovative products and enhance existing solutions. Skilled in agile methodologies and experienced in collaborating with multidisciplinary teams. Possesses comprehensive knowledge of digital marketing and multimedia production. Characterized by adaptability and a strong commitment to continuous learning across a broad range of subjects.
Art Production
1/1/2012 - 9/1/2012
Developed proficiency in planning and executing graphic pieces, creating final artwork, and managing the printing process using Sid Triton equipment. Demonstrated expertise in the finishing of graphic pieces to ensure high-quality output.Marketing and Post-Sales Analyst
12/1/2012 - 3/1/2014
Analyzed the progress of online media campaigns on a news portal, covering all channels including the homepage, with a focus on directing views to the most profitable channels based on data, ROI, and target audience behavior. Managed customer service for campaigns, ensuring effective communication and client satisfaction. Created detailed performance reports that facilitated data-driven decision-making. Handled billing for campaigns efficiently, maintaining accuracy and prompt invoicing.Product Design Specialist
12/1/2020 - 11/1/2022
Acted as a design leader within the tribe, enhancing team members' delivery quality. Engaged with diverse products and initiatives, skillfully balancing business objectives with technological advancements to achieve an outstanding user experience.Product Designer
12/1/2019 - 10/1/2020
Defended user perspectives consistently, applying advanced design techniques and tools to identify opportunities for innovation. Offered enhanced user experiences specifically tailored for the road market.Product Designer
4/1/2019 - 12/1/2019
Contributed to the development team's efforts in enhancing internal products and redesigning the SP156 app, a customer service platform managed by the government of São Paulo. Played a key role in the redesign of the 1746 RIO app, a citizen service interface for the city of Rio de Janeiro. Additionally, developed a self-service kiosk for the public defender's office in Osasco. Expanded technical expertise in mobile app development, user interface (UI) and user experience (UX) design. Utilized tools and frameworks such as React Native, Flutter, and Swift for mobile platforms. Applied backend technologies including Node.js, Express.js, and MongoDB, and implemented RESTful API services. Improved competency in Agile methodologies and collaborative version control systems like Git.Marketing Assistant
10/1/2018 - 4/1/2019
Specialized in the planning and execution of integrated communication strategies. Responsible for designing and implementing endomarketing actions and campaigns to enhance internal corporate communication. Skilled in producing media content tailored for social networks and commercial use, driving engagement and brand visibility across digital platforms.UI/UX Designer Jr
5/1/2016 - 2/1/2017
Developed expertise in creating user-focused interfaces, conducting comprehensive usability testing routines, and executing efficient prototyping processes. Acquired significant experience in various UX/UI activities that include wireframing, user journey mapping, and interactive design. Utilized advanced tools and frameworks such as Adobe XD, Sketch, Figma, and InVision for design and prototyping. Implemented user feedback mechanisms and A/B testing to refine and enhance the user experience. Demonstrated a strong understanding of responsive design principles and accessibility standards. Proven ability to collaborate effectively with cross-functional teams including developers, product managers, and stakeholders to ensure the alignment of design solutions with business goals and user needs.Graphic Designer
6/1/2014 - 4/1/2016
Acquired extensive experience in planning and executing integrated communication strategies, enhancing internal communications through effective endomarketing actions and campaigns. Demonstrated proficiency in producing media content tailored for social networks and commercial purposes, utilizing various digital tools and platforms to maximize engagement and reach. Developed a keen understanding of audience engagement metrics and refined content strategies to align with target demographics and business objectives.
Graphic Arts at SENAI Theobaldo De Nigris School and College
2009 - 2011User Experience at Anhembi Morumbi University
2020 - 2022Digital and Multimedia Design at FMU | FIAM-FAAM University Center
2012 - 2013Strategic Business Management at FIAP
2017 - 2018
Introduction to Data Science 3.0 at Data Science Academy
8/1/2022Data Visualization: Transforming Information into Art at Domestika
3/1/2022UX Metrics 2.0 - Product Analytics at PunkMetrics
9/1/2021User Experience at FIAP
11/1/2020LEADERSHIP SKILLS: COMBINING HARD AND SOFT SKILLS at Universidade Anhembi Morumbi
10/1/2020Professional, Emotional, and Technological Skills for Times of Change at Pontifícia Universidade Católica do Rio Grande do Sul
8/1/2020UX Design at Alura
7/1/2019Google Analytics for Beginners at Google
3/1/2019Digital Marketing at Alura
3/1/2019Management and Business for IT Professionals at FIAP
11/1/2016Web UX and Usability at Caelum
9/1/2015
Bárbara is available for hire
Hire Bárbara D.
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