Eduardo D.

Engineering Manager

Product Manager (CEO)
5/1/2017 - 5/1/2018

Pioneered innovative solutions to enhance e-commerce accessibility for the visually impaired through voice command technology and artificial intelligence. Spearheaded the ideation and development of the business model, while executing software engineering, system analysis, requirements gathering, and web system development utilizing IBM Watson's AI capabilities. Successfully pitched the startup to investors at industry events and engaged visually impaired users to define backlog items. Led Scrum ceremonies including daily stand-ups, sprint reviews, and retrospective meetings. Achieved notable recognition as the winner of a significant hackathon in May 2017 and secured 2nd place in the Founder Institute pre-acceleration program, known for its rigorous 13-week Silicon Valley methodology. Selected for the 4th acceleration cycle of a prominent startup accelerator, engaging in over 40 intensive workshops covering Lean Startup, Customer Development, Business Innovation Design, Value Proposition Canvas, Business Model Canvas, experimental methodologies (Build, Measure, Learn), revenue model strategies, prototype and design sprints, Agile Software Development, Inbound Marketing, Inside Sales, valuation techniques, sales development, and pitching.

Program Delivery Manager
5/1/2023 - 8/1/2023

Led a multidisciplinary team of 47 members including developers, quality analysts, product owners, scrum masters, UX/UI designers, solution architects, tech leaders, and data & web analytics specialists, managing an annual budget exceeding $2MM. Delivered value to stakeholders and expertly navigated the political landscape of high-profile clients. Ensured a secure and healthy working environment in line with company values and supported the commercial team in steering new project/product directions.

Collaborated with Architecture and Design teams for project alignment and discovery. Directed Product Owners in initiating new projects and products, and created comprehensive roadmaps highlighting key deliverables and ensuring consistent value delivery to clients. Monitored financial decisions with a focus on ROI for program projects/products and defined program increments, ensuring alignment with quality benchmarks.

Made strategic decisions on problem pursuit and validation at the Epic and Feature levels, establishing and maintaining the integrity of projects/products. Managed and prioritized squad workflows adhering to agile methodologies, conducting weekly alignment meetings with client executive committees. Actively participated in continuous improvements of programs through chapters and harmonized the synchronism of other programs, merging strategy with execution within a lean operational framework to minimize waste.

Responsible for monitoring and ensuring operational KPIs to anticipate risks and achieve goals, followed up on client NPS, and promoted actions to enhance stakeholder satisfaction.

Product Owner
5/1/2022 - 3/1/2023

In the role of Product Owner and later Delivery Manager, demonstrated expertise in delivering value to stakeholders in various high-profile projects. Directed teams on delivery cadence, quality, and project control, while proposing process improvements and refining organizational strategies. Managed and monitored project budgets, aligning actions with strategic objectives. Played a pivotal role in pre-sales, contributing to capturing opportunities with a technical focus alongside the commercial team. Overseen the well-being and performance of multidisciplinary teams through the implementation of technical, people, delivery, and product indicators, and managed recruitment processes including interviews and dismissals.

Within the innovation area and internal products, defined product epics and functionalities, and was responsible for writing, refining, and prioritizing user stories. Promoted continuous product improvements and facilitated crucial ceremonies to enhance product understanding, including defining sprint goals and conducting retrospectives. Led planning, reviews, and demonstrations, ensuring a product roadmap oriented towards value and incremental deliveries.

Proficiency in modern project management principles and methodologies, including Agile frameworks. Skilled in technical tools and systems like Jira and Confluence for backlog management and team collaboration. Demonstrated expertise in creating and managing product roadmaps, user story mapping, and facilitating communication between technical and non-technical stakeholders to ensure alignment with client cultures and strategic goals.

Systems Development Manager
4/1/2021 - 5/1/2022

Oversaw the Web Development team, ensuring the timely and efficient completion of multiple projects. Spearheaded the project management of system development and integration, coordinating across various departments to align objectives and deliver integrated solutions. Administered the management of hosting, servers, and domains, ensuring system reliability and uptime. Provided commercial consultancy for web development projects and system support, offering strategic insights and technical guidance. Delivered expert consultancy in search engine optimization (SEO), user experience, and information architecture to enhance online presence and user engagement. Advised and implemented e-commerce solutions, ads campaigns, inbound marketing strategies, and utilized RD Station to optimize marketing efforts and drive conversion rates.

Corporate Digital Transformation Manager
9/1/2019 - 10/1/2020

Led the Innovation and Systems Development Team, employing Scrum methodologies to drive projects. Oversaw development of web, mobile, e-commerce, and BI systems utilizing PHP Laravel, MySQL, Bootstrap, React Native, VTEX, Yamí, and Tableau within an Agile framework. Spearheaded the implementation of startups through WiFeed and Deconve initiatives, coordinating closely with ACATE. Managed cloud hosting solutions on Amazon AWS with Unix environments. Directed digital marketing campaigns, ensuring cohesive execution of strategies.

Digital Transformation Manager
2/1/2019 - 8/1/2019

Managed e-commerce, telesales, shipping, and digital marketing teams, advising on innovation, marketing, commercial, network infrastructure, and systems development. Conducted consulting and strategic planning of the marketing mix and technological innovations. Created, negotiated, and closed proposals for digital marketing trade (inside sales). Oversaw the entire e-commerce operation, including picking, packing, shipping, and reverse logistics. Supervised a 26-person team across telesales, shipping, and digital marketing. Managed administrative routines such as accounts payable, receivable, accounting, and HR. Led recruitment and management of employees as an Agile Coach.

Implemented, supervised, and improved the previously outsourced SAC. Managed Google AdWords, Facebook Ads, and inbound marketing campaigns. Defined strategies for SEO, email marketing, and SMS actions. Led the implementation of technologies, processes, and innovations within the organization. Planned an omnichannel project to transform physical stores into distribution centers for e-commerce orders. Conducted software engineering and systems analysis to define improvement requirements in alignment with the company's commercial objectives.

Achieved a 400% increase in e-commerce revenue and net margin within six months using growth hacking techniques. Enhanced e-commerce conversion rates from 1.6% to 2.1% monthly. Doubled ROI in performance media campaigns. Reduced fixed costs of telesales and e-commerce operations by 20% through team downsizing, supplier changes, and team motivation. Managed two cost centers, telesales and e-commerce, with annual billings exceeding R$ 6 million.

E-commerce Manager
8/1/2018 - 1/1/2019

Managed e-commerce and digital marketing operations, overseeing the E-commerce, Telesales, and Shipping teams. Demonstrated expertise in e-commerce platforms, digital marketing strategies, and customer relationship management. Developed and executed comprehensive marketing campaigns, enhancing online presence and driving sales growth. Utilized data analytics tools to track and optimize marketing efforts, ensuring maximum ROI. Coordinated cross-functional team efforts to streamline operations and improve customer satisfaction.

Digital Marketing and Innovation Manager
11/1/2011 - 2/1/2018

Managed a multidisciplinary team of nine members using the SCRUM methodology, assuming the roles of Product Manager and focusing on strategic marketing and information technology consultation. Demonstrated expertise in engineering software and systems analysis to survey requirements and set acceptance criteria for project and product backlogs. Engaged in strategic planning of the marketing mix, integrating online and offline strategies, and fostering technological innovations. Skilled in the elaboration, negotiation, and closing of commercial proposals, handling both outbound and inbound sales.

Provided exemplary customer service to define new sprints, backlogs, and marketing actions while conducting Daily Scrum, Sprint Review, and Sprint Retrospective meetings. Supervised various administrative routines, including accounts payable and receivable, accounting, and HR functions. Led recruitment, selection, and management of employees acting as an Agile Coach. Utilized Design Thinking to develop comprehensive product portfolios for clients and the company, and defined guidelines and strategies in collaboration with the Press Office.

Proficient in managing Inbound Marketing campaigns to generate leads, planning and monitoring email marketing actions including retargeting. Directed Google Adwords and Facebook Ads campaigns for both marketing and remarketing purposes. Developed and implemented Search Engine Optimization (SEO) strategies and created detailed briefs for graphic materials such as brands, folders, flyers, posters, cards, and magazines. Managed high-profile clients across various industries, focusing on delivering customized solutions to meet their marketing and technological needs.

The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
11/1/2011 - 12/1/2012

Directed the management, development, and successful launch of a startup with a One Day, One Deal business model, resulting in significant revenue and user registration growth. Collaborated closely with the executive team, including the CEO, COO, and CFO, to define company objectives and present ROI reports. Managed a digital agency to execute various digital marketing strategies such as Inbound Marketing, Email Marketing, Search Engine Optimization, Google Adwords, and Facebook Ads. Led system development using SCRUM methodology, conducting Daily Scrum meetings, Sprint Review Meetings, and Sprint Retrospectives with the Scrum Team. Played an active role in securing contracts with major clients including Walmart, Fastshop, Polishop, Netshoes, Safari Shop, Magazine da Casa, Le Design, and Nokia. Provided B2B and B2C customer service to define platform needs and functionalities, integrating them into the backlogs. Consulted with the legal department to establish product contracts. Coordinated agendas and strategies with the Press Office, leading to notable media coverage in outlets such as E-commerce Brasil, Startupi, and Exame. Achieved revenue exceeding R$400,000 and registered over 150,000 users within the first three months of operation. Developed technical expertise in SCRUM methodology, digital marketing strategies, and client relationship management.

The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
11/1/2010 - 1/1/2015

Managed customer service, technology, marketing, and sales teams consisting of 13 members. Oversaw all stages of product development. Achieved over R$2 million in revenue during a four-year operation period. Expanded the company's presence to four cities: São Carlos, Araraquara, Balneário Camboriú, and Joinville. Catered to over 500 companies across two states, resulting in the registration of more than 80,000 users in the database. Successfully sold 120,000 discount coupons.

Systems and Network Infrastructure Development Manager
4/1/2004 - 9/1/2011

Excelled as a Software Engineer, Systems Analyst, and Programmer with expertise in Java, PHP, JavaScript, HTML, and CSS. Gained comprehensive experience working with databases such as MySQL, PostgreSQL, and Firebird. Consistently provided consulting services in network infrastructure and optimized software development processes. Developed a strong proficiency in installation, management, and maintenance of servers running on Linux and FreeBSD, specifically for webhosting environments utilizing cPanel/WHM. Served as an instructor for modules on Administration and Networks using the FreeBSD operating system and taught PHP and MySQL across various educational institutions, including Virgos, SENAC, UFSCar, and UNICEP. Engaged in public speaking, delivering presentations on FreeBSD and Open Source Software topics at multiple institutions within São Paulo.

Technology and Industrial Initiation Scholarship at the Center for Advanced Manufacturing (NUMA) at University of São Paulo
2006 - 2007

Marketing at University of São Paulo
2013 - 2014

Postgraduate Lato Sensu in Web Software Development at Federal University of São Carlos
2008 - 2009

Artificial Intelligence at Founder Institute
2017 - 2017