Eduardo O.Digital Designer
Skills
Agile methodologies specialist with a postgraduate degree in Strategic Digital Marketing and a background in journalism. Experienced in B2B digital marketing, automation, and inbound funnel optimization. Successfully implemented agile methodologies in various non-technical areas, including marketing, administration, and HR. Proficient in conducting meetings in English and demonstrates strong capabilities in team and project management. Expertise extends to strategic planning, backlog organization and prioritization, KPIs and OKRs management, budgeting, and goal setting.
Agile Coach
2/1/2022 - Present
Implemented agile methodologies in non-tech areas including marketing, sales, pre-sales, and Customer Success (CS), adapting a personally developed method. Played a significant role in leading and influencing the agile transformation process, facilitating agile ceremonies across various squads with distinct work scopes. Led and facilitated the discovery and regular check-ins of Objectives and Key Results (OKRs). Conducted comprehensive training sessions, mentorship programs, and coaching to embed agile principles. Managed backlogs efficiently while interfacing with stakeholders to ensure alignment and integration between development and marketing teams.Scrum Master - Marketing
2/1/2019 - 2/1/2022
Managed the marketing team's deliverables and facilitated Scrum ceremonies, ensuring the proper implementation of the Scrum framework and fostering a balanced and productive team environment for optimal results. Oversaw key performance indicators (KPIs) and monitored objectives and key results (OKRs), driving process improvements and overseeing successful project deliveries.Social Media Management
4/1/2018 - 1/1/2019
Specialized in planning, managing, and monitoring social media activities. Managed a dedicated reaction team, ensuring cohesive and prompt creation of content and providing exceptional customer service. Organized digital schedules for over 10 clients, demonstrating advanced organizational and multitasking abilities. Proficient in utilizing social media management tools and analytics to optimize performance and engagement.Digital Marketing Analyst
2/1/2016 - 4/1/2018
Developed proficiency in planning and monitoring social networks while creating and sending marketing emails. Demonstrated expertise in tracking metrics and creating comprehensive reports. Executed and optimized targeted campaigns using Facebook Ads and Google Adwords. Acquired skills in SAC 3.0 for advanced customer service and engagement. Specialized in content production for blogs and implemented efficient marketing automation strategies.Communication Intern
7/1/2015 - 1/1/2016
Developed proficiency in internal communication and email marketing, including the production of posters and strategic planning of events and campaigns. Acquired expertise in updating and managing the intranet, as well as producing and editing photos and videos. Provided assistance to various communication areas, encompassing digital media, social media, branding, and community relations.
Communication and Journalism at Federal University of Minas Gerais
2013 - 2016Specialization in Marketing at Pontifical Catholic University of Minas Gerais
2017 - 2019
Management 3.0 at Workshop Butler
8/1/2022Agile Expert at Instituto de Gestão e Tecnologia da Informação
1/1/2022Google Ads at Google
6/1/2020Content Marketing at Rock Content
6/1/2016Inbound Marketing at HubSpot
3/1/2016
Eduardo is available for hire
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