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Luis F.
Product Owner

Google Analytics
Amazon Aws
Google Cloud
Bio
  • Senior Product Owner
    4/1/2022 - 12/1/2023

    Developed experiments to validate hypotheses with a focus on medium to long-term objectives, employing data-driven methodologies to ensure robust results. Validated new solutions in collaboration with Google, leveraging industry-leading technologies and practices. Designed customer journeys for financial products, optimizing user experience and engagement. Rolled out projects in partnership with various business areas, ensuring seamless integration and effective collaboration. Created a comprehensive research repository, enabling the dissemination of knowledge and best practices throughout the company.

  • Product Owner
    7/1/2021 - 3/1/2022

    Managed the institutional website, developing proficiency in agile project management with a focus on both the financial journey and customer service journey. Demonstrated skills in monitoring and analyzing digital metrics to guide project decisions and strategies. Led the revitalization project for the institutional website, showcasing leadership and the ability to drive significant improvements in digital presence. Developed expertise in relevant tools and frameworks for agile development and web management.

  • Research & Insights Analyst
    1/1/2018 - 6/1/2021

    Developed new products in collaboration with the business area, leveraging trends foresighting to identify key market opportunities and drive innovation. Led projects aimed at positioning the company as an industry leader in innovation. Contributed to an open innovation project with a focus on startups, facilitating the exchange of cutting-edge ideas and solutions.

  • INNOVATION INTERN
    8/1/2016 - 12/1/2017

    Developed a sophisticated model for identification and exploration of trends within the insurance sector, utilizing a range of data analysis tools and techniques. Provided essential support in projects aimed at fostering an internal culture of innovation. Contributed significantly to the creation and development of the company's strategic 5-Year Plan, using advanced strategic planning methodologies and frameworks to ensure comprehensive and cohesive long-term goals. The role demanded a keen understanding of market dynamics, trend analysis, and strategic foresight, along with proficiency in data analytics tools and strategic planning software.

  • Bachelor of Business Administration with Emphasis in Marketing at Superior School of Advertising and Marketing
    2014 - 2018

  • Postgraduate Specialization in Design and Innovation at Superior School of Advertising and Marketing
    2021 - 2022

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