Pietro S.
UX Designer

Skills

Java

Javascript

React

Pietro is available for hire

Hire Pietro S.

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Bio

Seasoned marketing and communication professional with two decades of expertise, emphasizing creation, planning, influencer marketing, and digital content production. Over the past seven years, has expanded into the field of UX, undertaking roles in study processes, discovery, development, testing, and ongoing delivery within continuous discovery methodologies. Recognized for a high level of creativity and a strong commitment to learning and continuous improvement.

ux writer @ banco BV
6/1/2022 - 9/1/2023

Worked as part of a consulting team within a major bank, focusing on understanding client objectives and producing valuable content for both business and user satisfaction. Created targeted content for various sectors including insurance, investments, payments, and Pix (instant payments). Conducted extensive research to identify common user language and idioms, translating complex financial terminology into more accessible language. Identified and leveraged the most relevant communication channels, and routinely listened to daily customer calls to gather data and terms. This ensured that the company could communicate effectively with clients using a shared vocabulary.
UX Writer
6/1/2021 - 10/1/2021

Participated in generating value through engagement in various digital products for banks and insurance companies, with a focus on high-fidelity prototyping for comprehensive user journey testing. Involved in the production of functional prototypes to ensure the accuracy of testing results. Emphasized the importance of capturing minute emotional responses from users.

Specialized in integrating gamification elements to align with the app's tone and user expectations, ensuring clarity in rules, progress tracking, results, and rewards. This role demanded meticulous attention to detail to enhance user experience and engagement effectively.
UX writing & UX design
5/1/2020 - 9/1/2020

Specialized in UX strategy and research, focusing on user research and testing to inform design decisions. Expertise in creating interactive and accessible user interfaces while striving to minimize project management overhead to optimize outcomes. Collaborated with various stakeholders to plan, prototype, and build features on customized platforms, ensuring alignment with user needs and project goals.
Digital Marketing Manager
5/1/2018 - 5/1/2020

Managed and orchestrated teams across five Latin American countries, responsible for producing online content and managing engagement on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Specialized in the promotion and marketing of tourist products including theme parks, hotels, resorts, airlines, and various destinations. Planned and executed comprehensive promotional campaigns targeting both the Brazilian tourism trade and the final consumer. Organized and produced events tailored for influencers, trade professionals, and consumers within Brazil to spotlight foreign travel destinations, developing compelling videos and advertising materials for both print and digital media.

Represented the organization in international negotiations with tourism government departments, fostering new business approaches and opportunities. Engaged and managed relationships with digital influencers, curating and coordinating content production that highlighted the attractions, hospitality, and gastronomy of destinations such as Las Vegas, Quito, Anguilla (Caribbean), and New York.
Content Manager
9/1/2017 - 9/1/2020

Curated content and supervised art direction for a luxury magazine available both online and in print. Developed the graphic project for the magazine, ensuring seamless design integration for both digital and print formats. Authored numerous articles focusing on travel and tourism. Fostered strong relationships with domestic and international press offices to ensure high-quality content and up-to-date information. Managed the curation of received articles, ensuring coherence with the magazine's editorial standards. Oversaw the news office, facilitating efficient content flow and communication. Leveraged skills in InDesign, Photoshop, and creative writing, while utilizing content management systems for online publishing.
Designer
6/1/2017 - 5/1/2018

Led the design and execution of comprehensive branding initiatives, developing proficiency in creating cohesive corporate stationery and impactful social media content. Managed and implemented influencer marketing strategies, delivering integrated offline advertising campaigns and effective online advertising efforts.
Online Marketing
1/1/2017 - 4/1/2018

Gained foundational knowledge in Digital Marketing while working at a boutique agency specializing in online video content and online customer relationships. Developed skills in planning and executing campaigns, creating compelling copywriting, and leveraging influencer marketing to enhance brand visibility and engagement.
Partner Owner
3/1/2012 - 10/1/2016

Led the investment and administration of a top-ranking hostel in Vila Madalena, São Paulo, Brazil, achieving outstanding placement on TripAdvisor. Created and optimized the hostel's layout for enhanced guest experience. Managed cash flow and performed comprehensive administrative duties to ensure smooth operations. Proactively sought and established national and international partnerships to attract a diverse range of travelers.
Planner
10/1/2010 - 7/1/2012

DNAA, a promotion and events agency, played a pivotal role in the real estate industry during a historic boom in Sao Paulo in the early 2010s. Developed expertise in endomarketing and executed numerous incentive campaigns tailored to boost employee engagement and morale. Managed comprehensive promotions planning, ensuring optimal customer outreach and engagement through well-crafted strategies. Orchestrated POS promotions, enhancing point-of-sale experiences to drive higher sales conversions. Excelled in live marketing, creating immersive and interactive events that captivated target audiences. Demonstrated innovative guerrilla marketing techniques, effectively utilizing unconventional methods to create buzz and increase brand visibility. Specialized in offline advertising, leveraging traditional media channels to reach wider audiences and reinforce branding efforts.
Editor
11/1/2004 - 11/1/2009

Developed proficiency in scene direction for advertising and propaganda, demonstrating expertise in creating compelling visual narratives. Authored scripts for TV shows, showcasing strong storytelling abilities. Excelled as a printed art director, crafting visually appealing layouts and designs. Gained extensive experience in copywriting, delivering engaging and persuasive content. Advanced skills in UI design, known historically as web design, contributing to intuitive and aesthetically pleasing user interfaces. Specialized in UX writing, formerly termed online copywriting, enhancing user experiences through effective communication. Composed radio jingles, demonstrating versatility in audio branding. Planned and scripted events, orchestrating memorable experiences. Developed event visuals, ensuring cohesive and impactful presentations. This period saw the agency rise to the 38th best income in São Paulo, reflecting significant growth and success.
Art Director
5/1/2002 - 9/1/2004

Gained extensive experience in developing publicity pieces and internal communication/endomarketing. Achieved proficiency in art direction and copywriting for printed media, as well as scripting and copywriting for television ads. Demonstrated skill in copywriting for radio programs and advertising. Provided art direction and copywriting services for online media, effectively contributing to the organization's diverse communication needs across multiple platforms.