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Rivero F.
Front-end UX Engineer

Laravel
Bootstrap
Cascading Style Sheets
Sql
Wordpress
Html
Php
Mysql
Redis
Amazon Aws
Docker Cloud
Bio

With a decade of experience in the development field, a specialization in PHP programming language is complemented by proficiency in HTML, CSS, and JavaScript. The expertise extends to a substantial seven-year background in Search Engine Optimization (SEO), focusing on the deployment of effective on-page and off-page optimization strategies, keyword and competitor analysis, and monitoring SEO metrics to enhance website visibility and boost organic traffic.

The career trajectory began in a service provider role and advanced to a Technical Leader position, overseeing multiple companies within a group. Responsibilities included team leadership and project management, which honed skills in executing web projects using best practices and contemporary technologies. The role necessitated close collaboration with design, marketing, and content teams to develop functional, attractive, and responsive websites.

This comprehensive skill set is driven by a commitment to continuous professional improvement and a dedication to excellence in every project undertaken.

  • PHP Laravel Developer
    1/1/2023 - 5/1/2023

    Responsible for the development, updating, and optimization of services in the API for a leading discount coupon platform in Brazil. Developed and maintained service and cashback APIs using the Laravel framework, ensuring clean and modular code with the creation of new functionalities and custom fields tailored for each client. Integrated third-party services and payment intermediation to expand the platform's functionalities and provide a comprehensive user experience. Implemented microservices to improve scalability and performance, achieving performance optimization using Redis, which resulted in a faster, more efficient user experience. Communicated effectively with various teams to understand and address business needs, and ensured compliance with LGPD to guarantee data security and integrity.

    Gained proficiency in tools and methodologies including Laravel (from v5.8 to v10.0), Docker, Git Flow, and MySQL/SQL for database management. Relied on version control systems such as Git and utilized project management tools like Jira, applying Scrum techniques for agile development. Additionally responsible for system support, bug resolution, and test automation to maintain a high level of system integrity and performance.

  • Senior PHP Developer
    10/1/2021 - 9/1/2022

    Managed, maintained, and developed new features in legacy systems using frameworks such as CakePHP and Laravel, ensuring the integrity, efficiency, and security of the systems to meet business needs. Focused on both backend technologies including CakePHP, Node.js, and frontend libraries like React, providing a stable and functional environment. Identified and corrected bugs, while planning and executing preventive and corrective maintenance to ensure continuous system operation. Developed improvements and updates to enhance system usability and efficiency, consistently seeking innovative solutions. Collaborated closely with multidisciplinary teams, including development, infrastructure, and technical support, to ensure efficient integration with other company systems. Maintained code quality and adhered to best software development practices, ensuring clean, efficient, and easily maintainable code. Documented processes and functionalities of the systems, providing a solid foundation for future references and team collaboration.

  • Senior PHP Developer
    8/1/2020 - 9/1/2021

    Collaborated on the development of a payment management system for parents in Brazil and Portugal, leveraging skills in PHP, Redis, Eloquent, OOP, SOLID principles, SQL, and AWS services including EC2, S3, and Aurora. Utilized the Laravel framework extensively and worked within a multidisciplinary team encompassing development, infrastructure, and technical support, ensuring seamless integration with other company systems. Achieved secure integrations with external payment systems such as Stripe, Pague Seguro, and Pix System, and implemented advanced messaging features to enhance user communication. Managed legacy systems using Zend Framework while contributing to the development of new systems with Laravel 8. Emphasized system usability and efficiency to provide an optimal user experience and performed preventive and corrective maintenance for continuous system operation. Ensured code quality through adherence to best practices in software development, focusing on maintaining clean, efficient, and easily maintainable code. Oversaw integration with internal APIs and identified and resolved bugs to maintain system stability.

  • Tech Lead
    1/2/2016 - 3/1/2022

    Developed technical expertise in PHP versions ranging from v5 to v8, leveraging frameworks such as Laravel, Zend Framework, and CakePHP. Applied robust front-end development skills utilizing Bootstrap, jQuery, JavaScript, CSS, and HTML. Demonstrated proficiency in back-end and system integration with extensive use of MySQL, SQL, MongoDB, NoSQL, and Redis databases, while implementing scalable solutions on AWS, GCP, and Azure cloud platforms.

    Oversaw integration with various payment systems, including Boleto, Pix, and credit and debit cards, ensuring seamless e-commerce operations with WordPress and WooCommerce. Conducted in-depth technical SEO analysis to optimize website visibility and performance. Maintained code quality via test automation and unit testing, facilitating continuous integration and deployment with Docker and Git, adhering to Git Flow for efficient version control.

    Provided full-stack capabilities with NodeJS and npm for server-side scripting and package management. Developed and secured RESTful APIs for streamlined communication between services.

    Ensured effective team communication and leadership, aligning with clients and bridging gaps with marketing and sales departments. Managed the creation and distribution of briefings to journalists, provided technical support for campaign result analysis, and acted as the primary focal point across all operational areas. Strategically planned and managed internal and external workflows, employing Scrum methodology for team coordination.

    Key accomplishment includes the development and maintenance of a virtual plastic portal, establishing it as the largest in its field in Latin America.

  • Technical Supervisor - Web Designer
    1/2/2014 - 1/1/2015

    Led a team and managed sector administration with a focus on streamlining workflows and improving team productivity. Spearheaded website assembly and development projects, ensuring high standards of quality and functionality. Enhanced website performance through optimization techniques, utilizing SEO best practices to increase visibility and traffic. Developed technical proficiency in HTML, CSS, and JavaScript, while leveraging frameworks such as React and Angular. Utilized content management systems like WordPress and Joomla for efficient website management. Applied analytical tools like Google Analytics to monitor and improve website performance.

  • Analysis and Development of Systems at Estacio de Sá
    2020 - 2023

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