Customer.io is a marketing automation platform that enables businesses to send targeted emails, push notifications, and SMS messages based on user behavior and data. It helps in creating personalized communication workflows to improve customer engagement and retention.
Howdy Network Rank#26
Top 5*
Email Marketing
*Survey of over 20,000+ Howdy Professionals
About Customer.io
Customer.io was created in 2012 to help businesses improve customer engagement through automated, data-driven messaging. It was designed to allow companies to send personalized emails, push notifications, and SMS messages based on user behavior and interactions.
Strengths of Customer.io include robust automation capabilities, detailed user segmentation, and strong integration options. Weaknesses include a steeper learning curve and higher costs for advanced features. Competitors include Mailchimp, HubSpot, and ActiveCampaign.
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How to hire a Customer.io expert
A Customer.io expert must have skills in data analysis, SQL, API integration, and workflow automation. Proficiency in HTML and CSS for email template customization is also essential.
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$ 127K
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