A UX/UI and Product Designer with four years of professional experience, based in São Paulo, Brazil. Demonstrates a comprehensive skill set with a focus on evolving toward specialization and leadership, particularly through T-shaped growth. Interpersonal interests include gaming and reading, with a profound passion for technology and innovation. Holds a firm conviction in the transformative power of design to enhance quality of life. Dedicated to ongoing learning and professional development, and consistently open to new challenges.

Hugo has six years of UX/UI experience, including three years as a UX/UI web design manager. He focuses on user testing and UI mockup creation, using tools like Figma, HTML, CSS, Javascript, and JQuery.

An extensive background in market research has fostered a consistent expertise in data analysis, evident throughout the professional journey. This expertise encompasses sales analysis, campaign performance evaluation, and customer retention strategies within e-commerce and franchising sectors. Engagement in projects spanning goal deployment, e-commerce launches, and process optimization has further refined these skills. Proficiency in creating dashboards and reports through Excel and Power BI facilitates the visualization and monitoring of key performance indicators.

Specializing in the transformation of raw data into actionable insights, this professional leverages a background in Production Engineering and a commitment to ongoing education in data analytics. Proficient in data analysis and agile methodologies, the focus is on enabling informed decision-making that drives business success. Key technical competencies include Python, SQL, Postgres, MySQL, Power BI, DAX, Power Query, Looker, and Google Analytics.

A Data Specialist with extensive experience in CRM, Web Analytics, and Media, exhibiting proficiency in data management, analysis, and dashboard creation, along with the presentation of findings to clients. Expertise encompasses both technical and business operational domains. Current academic pursuits include a degree in Data Science Technology and a Data Analyst certification, supplemented by a SQL for Data Science certificate.

Product Manager with a technical foundation in computer engineering and an MBA in Business Management. With approximately four years of software development experience, expertise includes project management, client relations, and technical support. The diverse work experience in academia, finance, entertainment, and manufacturing sectors within both startups and large corporations has fostered adaptability to various professional environments and cultures.

A user-centric approach underscores the focus on product management, emphasizing the design of superior user experiences and effective problem-solving collaboration. Technical proficiency aids in devising practical solutions and anticipating potential issues during team projects.

Skills include drafting documentation and requirements, creating User Stories, engaging in Product Discovery, applying Agile methodologies such as Scrum and Kanban, making data-driven decisions, conducting A/B testing, and defining and tracking OKRs and KPIs. Additional competencies encompass low- to high-fidelity prototyping, MVPs, POCs, collaboration with UX designers, roadmap creation, and release management. Commonly used tools include Jira, Confluence, Atlas, Notion, Miro, Figma, Google Data Studio (Looker), Google Analytics, GitLab, and Planview.

In prior software engineering roles, responsibilities included embedded systems (C, C++, Bluetooth, Wifi, VHDL, MQTT), back-end development (Python, Java, Django, Clojure, GraphQL), front-end development (JavaScript, Polymer, Vaadin, Tailwind, Material UI), CI/CD pipelines (Docker, Kubernetes, Jenkins, GitLab CI, OpenShift), and data technologies (PostgreSQL, MySQL, MongoDB, BigQuery, BigTable, DataStudio, Apache NiFi, Elastic Stack, InfluxDB, Firebase, Grafana, IBM DB2). Additionally, experienced with cloud platforms (AWS, Google Cloud), video processing and DRM tools (FFmpeg, Widevine, Fairplay), various version control tools (GitLab, GitHub, Bitbucket), and audio-subtitle synchronization for movie streaming services.

Full-Stack Developer with advanced academic credentials in Information Technology, including a degree, postgraduate qualification, and a master's degree. Demonstrates a proactive, curious, and studious approach to professional development, with a strong passion for continuous learning and embracing new challenges. Offers thirteen years of extensive experience across numerous internet projects, encompassing a broad range of expertise. Areas of specialization include web development, usability, accessibility, information architecture, user experience (UX), and WordPress implementation. Proficiencies extend from project conceptualization through strategic launch planning, performance analysis, and user testing.

A seasoned Product Owner specializing in the development of digital products for both web and mobile platforms using agile methodologies like SCRUM within dynamic environments. Proficient in introducing core product culture concepts, which involve the creation of roadmaps, OKRs, product vision, and enhancing user experiences while collaborating with stakeholders to anticipate market demands. Capable of directing development teams by effectively bridging the gap between technical and non-technical members, ensuring a mutual understanding of product requirements through well-crafted user stories. Responsible for maintaining and prioritizing the product backlog with a strong focus on delivering value to both customers and the business, driven by a clear and inspirational product vision. Works intricately with development teams to guarantee the continuous delivery of valuable increments, adapting strategies as necessary to meet evolving demands. Employs continuous performance measurement and analytical techniques by establishing and monitoring predefined metrics for key indicators, fostering an ongoing cycle of learning and product evolution. Brings substantial experience in navigating companies through digital transformations and adeptly adjusting to complex contexts.

Woopra is a customer journey analytics platform that provides real-time data tracking and analysis, helping businesses understand user behavior across various touchpoints. It integrates data from multiple sources, offering insights into user interactions, retention, and conversion rates to optimize customer experiences and drive growth.

A Woopra expert must have skills in data analysis, SQL for querying data, proficiency in integrating APIs, and experience with JavaScript for custom tracking. They should also be adept at using CRM and marketing automation tools and possess strong knowledge of customer journey mapping.

How to hire a Woopra expert

Woopra was created in 2008 to address the need for real-time customer analytics. Its founders aimed to provide businesses with a comprehensive tool to track user behavior and interactions across multiple platforms, enabling data-driven decision-making and improved customer experiences.

About Woopra

Woopra's strengths include real-time analytics, comprehensive customer journey mapping, and seamless data integration from multiple sources. Weaknesses may involve a steep learning curve and higher costs for advanced features. Competitors include 

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About Woopra

How to hire a Woopra expert

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