Based in São Paulo, this Senior Product Designer specializes in creating digital solutions to elevate customer experience and satisfaction. Recent responsibilities have included overseeing the digital experience for roadside car assistance, where re-designing the user journey for requesting assistance via WhatsApp received recognition from the CEO for its innovation and efficacy in reducing operational call rates.
Professional experience spans both major corporations and startups. Notably, work at a mom-and-pop shop improvement company led to the development of a marketplace feature that optimized inventory restocking with product recommendations based on sales and buying habits, thereby increasing market share and order values.
A commitment to continuous learning and curiosity drives a passion for tackling diverse problems. Valuing clear communication, this designer excels in translating complex ideas into comprehensible concepts for team collaboration.
With a strong background in Industrial and Graphic Design, supported by a degree from Universidade de São Paulo and specializations in UI/UX Design and Design Strategy, the focus is on applying fundamental design principles and strategic thinking to resolve intricate issues with user-centric solutions.
