Specialized in Innovation and Entrepreneurship, a career foundation was built in creative roles within the advertising industry, acquiring experience in leading national and multinational companies. Key areas of focus include Digital Products, UX, and Digital Transformation. The approach is characterized by fostering innovation through collaboration and continuously searching for optimal conceptual, technological, and procedural solutions, always with an emphasis on the user journey. Practical and profitable decision-making is prioritized to solve real issues effectively.

Experience includes leading a creative team in Brazil's largest food sector company, contributing to substantial digital transformation initiatives in the beverage industry, and spearheading significant digital projects in the insurance sector and pharmaceutical logistics.