Expertise in report automation with VBA and the creation of dashboards and reports in PowerBI, encompassing data structures, transformation, relationships, and data sourcing. Proficient in calculating measures and columns, publishing, and developing custom command buttons for company-specific reports. Experienced in data modeling and relationship management, including the implementation of filters, indicators, and data segmentation, as well as the manipulation and merging of data frameworks. Notable projects include those in fiscal and accounting sectors, focusing on time bank mapping and calculation, service level assessment for various stakeholders, and initiatives enhancing client satisfaction within businesses.
Demonstrated ability in E-Commerce analytics, specifically in product pricing, sales forecasting based on historical data, and the development of performance indicators for sales, call centers, and finance departments. Extensive experience with platforms such as VTex, Mercado Shop, Loja Integrada, UolHost, and BR Lojas Virtuais, with expertise in managing Mercado Livre to adhere to platform-specific regulations and build a solid reputation.
Specialist in the Brazilian Multilevel Marketing platform Youhub, with a focus on understanding key supplier product configuration rules for product and service sales and purchases.
Certified by Google in both Fundamentals and Advanced Research skills, with a strong aptitude for team coordination, marketing, Google Analytics, Adwords, email marketing campaigns, business development, and new business implementation. Skilled in developing social media performance campaigns targeting platforms like Facebook and Instagram.
Call center analysis expert with a focus on the development of sales indicators, market analysis, information analysis, and training database indicator development using CSV and SQL techniques.
Possesses advanced proficiency in Excel, Power Query, VBA, and PowerBI, along with intermediate skills in PowerPoint and Word. Actively involved in meetings and call center monitoring, demonstrating a strong commitment to both active and receptive communication within these environments.
