Allessandra M.
Product Manager

Skills

Jira

Allessandra is available for hire

All Howdy Candidates are vetted for skills and english proficiency.

Bio

Business Analyst specializing in Project Coordination and Leadership, particularly within the product domain. Experienced in guiding multidisciplinary teams, spearheading product development, and enhancing business processes. Proficient in the application of agile methodologies, executing innovative solutions to meet organizational objectives. Skilled in identifying market opportunities and formulating strategic approaches for product growth. Dedicated to delivering superior customer experiences and ensuring sustainable business success.

Founder and Product Manager
1/1/2019 - Present

Founded and managed a company specializing in festive cakes, overseeing all stages from initial planning to daily operations, with a focus on developing unique and memorable products. Led multidisciplinary teams, including sales, operations, logistics, and personnel management, to foster a culture of collaboration and creativity in achieving collective goals. Innovated marketing and sales strategies centered on user experience and established strategic partnerships, resulting in expanded product outreach and increased customer base. Utilized management systems and advanced technologies to optimize internal processes, enhancing operational efficiency and product quality. Conducted detailed market analyses to identify growth opportunities, new niches, and audience preferences, contributing to the sustainable expansion of the business.
Commercial Consultant
1/1/2017 - 1/1/2019

Successfully led the sales team during the implementation of the EAD unit, consistently achieving goals and objectives for acquiring new customers. Developed commercial strategies centered on customer experience with the digital platform and websites. Collaborated with various departments to enhance student recruitment processes and ensure a satisfactory educational journey. Coordinated the complete customer acquisition cycle, from identifying opportunities to hiring and managing sales team employees, aligning with the institution's mission and values. Prioritized personalized service to understand individual customer needs, providing suitable educational solutions that improved customer retention and decreased dropout rates. Conducted regular market analyses, providing insights for strategic decision-making throughout the product and service lifecycle, focusing on continuous improvement of the post-sale experience and customer satisfaction.
Product Analyst
1/1/2016 - 1/1/2017

Led the franchise implementation team, ensuring alignment with brand standards and values while ensuring product adequacy. Implemented a product management model, creating processes and procedures for continuous product development and improvement. Developed and tracked KPIs, providing critical insights for strategic decision-making and monitoring product success. Modeled a comprehensive Business Plan, incorporating brand expansion goals, market analysis, and financial projections. Established an efficient administrative organization, enhancing effectiveness and agility in internal product and project management processes.
Business Analyst
12/1/2013 - 12/1/2016

Developed user stories in collaboration with stakeholders, eliciting requirements from end users, and translating their needs into clear specifications for effective solution development. Utilized agile methodologies, such as Scrum, to optimize business processes, thereby ensuring greater agility, quality, and efficiency in projects. Conducted detailed analyses of existing processes, mapping workflows, and identifying opportunities for improvement to enhance organizational operations. Employed tools like BPM (Business Process Management) and BPMN (Business Process Model and Notation) to create and maintain project process documentation, ensuring a clear understanding of the activities, responsibilities, and interactions involved. Actively participated in implementation projects, collaborating with multidisciplinary teams to provide valuable ideas and insights that directed solution development aligned with client needs. Effectively managed changes resulting from new process implementations, acting as a facilitator to ensure smooth transitions, providing adequate support and training. Utilized scripting and other techniques to automate processes and improve operational efficiency, constantly seeking opportunities for optimization and waste reduction.
Business Analyst
1/1/2012 - 12/1/2013

Spearheaded the development of a new platform with a strong emphasis on user experience while preparing user stories and eliciting requirements from end users and stakeholders. Established key performance indicators (KPIs) to assess the platform's success and conducted rigorous testing to ensure its usability and functionality. Contributed to continuous improvements based on user feedback and collaborated closely with development, design, and project management teams to ensure the delivery of a high-quality platform.