Anderson B.Product Manager
Skills
Product and digital services manager with over six years of experience across diverse sectors including financial technology, banking, insurance brokerage, and pharmaceuticals. Proficient in project delivery that significantly enhances customer base and revenue growth by up to 300%, while effectively lowering acquisition and retention costs. Specializes in creating new business opportunities for both B2B and B2C clients. Academically, equipped with MBAs in Strategic Business Management and Project Management, supplemented by specialized courses in Product Management. Expertise in Agile methodologies is evidenced by certifications in SAFe, Scrum, Kanban, M3.0, and Lean IT. Currently expanding knowledge in analytics and artificial intelligence.
Head of Products
10/1/2021 - Present
Ensured alignment between Business lines and Engineering to define and deliver the SaaS and B2B2C product roadmap, strategically implementing Soluti. Monitored and continuously evaluated product performance, effectively promoting improvements. Translated business requirements into actionable products and technical requirements. Defined, tracked, and communicated relevant product KPIs, measuring performance and contribution to business goals and strategies. Developed a deep understanding of business goals and processes to inform product priorities and provided improvement recommendations to stakeholders. Fostered strong relationships and regular communication with product stakeholders and customers to shape the product strategy, highlighting and prioritizing needs. Established product roadmaps and release plans that met requirements and achieved business outcomes. Managed investment decision-making and product finances, adopting a return on investment approach to enhance value and minimize product costs. Actively monitored business, market, and technology trends to inform the product strategy and proactively proposed new solutions.Head of Products
4/1/2021 - 9/1/2021
Oversaw app management, release, and feature management aligned with the app roadmap objectives. Acted as a facilitator for ceremonies from discovery to delivery, encompassing research, interviews, A/B testing, MVP, MVF, MVT, Lean Startup, Inception, Design Thinking/Sprint, critique sessions, and metrics management in collaboration with cross-functional teams including Customer Success, Growth, and Marketing. Promoted Lean and Agile culture by applying methodologies such as XP, Scrum, Kanban, SAFe, BDD, FDD, TDD, UX/UI design, automated testing, and continuous integration and delivery using DevSecOps and SRE practices. Managed metrics to align with medium and long-term business strategies and key objectives. Ensured operational and functional excellence in delivering digital products, services, and agile projects.The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
3/1/2020 - 4/1/2021
Managed creation and release cycles of features aligned with strategic business roadmaps. Facilitated key ceremonies from Discovery to Delivery, incorporating activities such as Research, Interviews, A/B Testing, MVP, MVF, MVT, Lean Startup methodologies, Inception, Design Thinking/Sprint, Critique, and Metric Management. Oversaw the alignment of metrics with strategic objectives to ensure medium and long-term business goals. Delivered operational and functional excellence in digital products, services, and agile projects, while executing development plans for digital products and services across different organizational segments and horizontal groups.
Exact Sciences at Bradesco Foundation
1988 - 1997Bachelor of Advertising and Marketing at Anhembi Morumbi University
1997 - 2000IT at Estacio de Sa University
2009 - 2011Project Management at FIAP
2012 - 2013MBA in Strategic Business Management at FIAP
2015 - 2016
Product Leadership at Tera
9/1/2023Product Management at Product Arena
5/1/2023KMP I at Kanban University
8/1/2019SAFe Agilist at Scaled Agile
6/1/2019Management 3.0 at https://management30.com/certifications/
6/1/2018
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