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Carlos E.
Web and Graphic Designer

Figma
Sketch
Amazon Aws
Jira
Bio

With 18 years of experience in digital design, the candidate has developed a wide array of versatile products across diverse industries and technologies, addressing various consumer needs. Demonstrates a strong attention to detail, adaptability, and a collaborative spirit, prioritizing problem-solving at every stage. Exhibits a consistent affinity for innovative approaches, effective communication, and teamwork to fulfill both business objectives and user requirements.

  • Product Design Lead
    9/1/2021 - 11/1/2022

    Managed a team of 8 designers in the business unit responsible for WEB systems, APPs, and SAAS for variable income operations, ensuring high performance and operational efficiency. Collaborated in the definition of OKRs, contributing to the identification and implementation of strategic levers for business improvements. Supervised and guided the MVP of the product Automated Wallet, achieving 114 subscriptions in a single day of sales, surpassing initial expectations by 30%. Conducted comprehensive quantitative and qualitative research over a three-month period on new journeys and custom interfaces for Salesforce CRM, significantly benefiting over 6,000 internal advisors and partners.

  • Product Design Lead
    8/1/2020 - 9/1/2021

    Guided, coordinated, and supervised a team of six designers across five squads within the digital product subscriptions department. Oversaw the creation and successful launch of vitrine.globo.com, achieving a sales increase of over 120% within one month. Collaborated on and supervised the development of customer service tools, including a chatbot and the ajuda.globo.com platform, enhancing customer query resolution capabilities.

  • UX Design Specialist
    8/1/2018 - 8/1/2020

    In an 18-month period, collaborated with legal, big data, product teams, and partner companies to implement LGPD, CCPA, and GDPR, creating the privacy portal and related artifacts. Guided and supervised other members of the design team, sharing expert knowledge on projects in sales, big data, and the corporation’s authorizer and authenticator. Supervised, guided, and formulated hypotheses for a new checkout process, resulting in a 33.7% increase in conversion through the new flow, feedback texts, and optimized design.

  • Industrial Design - Visual Communication at Pontifical Catholic University of Paraná - PUC PR
    1997 - 2002

  • Design at Pontifical Catholic University of Rio - PUC Rio
    2017 - 2020

  • Institutional Advertising, Multimedia Communication, and Event Creation - Letters and Philosophy at University of Florence - UNIFI - IT
    2007 - 2009

  • MBA - Investments and Private Banking at Ibmec
    2022 - 2023

  • Photography as a Research Tool in Social Sciences at Candido Mendes University - UCAM
    2003 - 2004

  • Digital Product Leadership at Tera
    2/1/2022

  • Kanban System Design at Kanban University
    1/1/2022

  • Introduction to OKRs at Qulture.Rocks
    7/1/2021

Carlos is available for hire

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