Carolina D.Front-end UX Engineer
Skills
An Experienced Designer with a career commencing in 2008, dedicated to the continuous expansion of knowledge and skills. Possesses an MBA in Neuromarketing, an MBA in Project Management, and is currently pursuing an MBA in Digital Product Design. Proficient in the UX/UI development process for creative projects, specializing in prototyping digital products, including websites, applications, and landing pages.
UX/UI Analyst
5/1/2022 - Present
Managed and analyzed UX/UI flow within internal and supplier squads. Oversaw and approved layout improvements for the Compra Agora website, consistently aiming to enhance user navigation and purchase experiences. Handled process management and coordinated tasks with the Development team. Monitored and interpreted SEO and CRO metrics, actively contributing to the creation of project briefings. Developed skills in UX/UI design principles, SEO optimization techniques, and conversion rate optimization strategies. Used tools like Google Analytics, A/B testing platforms, and project management software like Jira and Trello.Web Designer Pleno
8/1/2021 - 5/1/2022
Spearheaded the creative process and development of layouts for digital marketing campaigns aimed at client banking sector campaigns. Designed screens for ATMs, splash screens, transpromos, banners, and marketing emails, ensuring effective communication with end-users. Developed and implemented HTML/CSS for marketing emails, enhancing campaign performance. Collaborated with the interface team as a UX/UI Designer, contributing to the creation and refinement of digital products, including websites and landing pages, to improve user engagement and satisfaction.Designer UX/UI
3/1/2021 - 7/1/2021
Focused on enhancing user experience (UX/UI) through the development and prototyping of digital products, including websites, landing pages, and applications. Created visual communication projects, including social media posts, website banners, and product marketing emails targeting e-commerce communications. Executed qualitative and quantitative research methodologies, conducted persona mapping, and performed usability testing to inform design decisions. Designed for prominent brands, demonstrating versatility and creativity in delivering tailored solutions. Actively worked with industry-leading companies.Communication Analyst
11/1/2018 - 2/1/2020
Led the creative development of visual projects for both internal and external use across online and offline media. Created approximately 1,600 illustrations to enhance consumer communication on social media platforms. Executed graphic design projects, including banners, folders, brochures, stickers, packaging, and newsletters. Conceptualized and implemented consumer engagement initiatives, organized internal events, and managed various projects for the Customer Relationship Center.Image Editor
9/1/2016 - 3/1/2018
Executed image editing tasks for fashion and sports goods articles, ensuring high-quality visuals for websites. Coordinated and implemented a project for customizing sports items within an online catalog, overseeing a team to program real-time item customization. Developed technical expertise in proprietary programming languages and tools for web-based customization. Enhanced skills in project management, team supervision, and strategic implementation of web features to improve user experience.Web Designer
7/1/2012 - 9/1/2016
Excelled in publishing, editing, and image processing for websites focused on clothing items and accessories. Specialized in handling image processing for extensive site catalogs, involving tasks such as clipping and assembling fashion items, individual pieces, still pieces, and precise hair clipping. Developed expertise in fabric adjustment, color correction, and light and shadow balancing. Contributed significantly to the creation and editing of advertising campaign materials targeting relevant brands.Marketing Assistant
9/1/2008 - 4/1/2009
Engaged in the development and creation of various marketing and promotional materials, including packaging, banners, folders, catalogs, teaching materials, advertisements for magazines, labels for packaging, and display projects. Produced key visual pieces, mockups, and logos, while also overseeing the creation of point-of-sale (POS) materials, page layout, image editing, and treatment, as well as general illustrations.
Digital Product Design - UX/UI at Anhanguera University São Paulo
2021 - 2022Marketing at Anhanguera University São Paulo
2014 - 2015Project Management at Anhanguera University São Paulo
2016 - 2017Graphic Designer at State Technical School of São Paulo
2011 - 2012Neuromarketing at USCS - Municipal University of São Caetano do Sul
2020 - 2021
MBA - Neuromarketing at USCS - Universidade Municipal de São Caetano do Sul
11/1/2021MBA in Project Management at Anhanguera Educacional
3/1/2016Bachelor's Degree in Marketing at Anhanguera Educacional
2/1/2014Graphic Visual Communication at ETEC Centro PaulaSouza
2/1/2010
Carolina is available for hire
Meet Carolina D.
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