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Diego W.
UX Designer

Adobe Photoshop
Adobe Illustrator
Figma
Amazon Aws
Bio

Product Designer and UX/UI professional with extensive experience in comprehensive roles, primarily focused on SaaS platforms and B2B products. Specialized in User Experience with advanced skills in interface development, encompassing the entire process from research and interviews to metrics tracking and usability testing. Demonstrated expertise in constructing and maintaining Design Systems.

Proficient in managing the full UX and UI process, from initial Discovery phases to high-fidelity advanced prototyping utilizing Figma. Additionally, possesses substantial knowledge and experience in Branding, Visual Design, Marketing, and Neuromarketing.

  • UX/UI Designer
    10/1/2022 - Present

    Worked extensively through all phases of the design process from discovery and interviews to prototyping and usability testing. Developed broad expertise in UX/UI and product design, utilizing tools such as Figma for creating user interfaces and Miro for collaborative brainstorming. Enhanced visual design capabilities with auxiliary tools like Photoshop. Demonstrated proficiency in conducting user research, wireframing, and iterative design testing to ensure optimal user experience.

  • Product Designer
    5/1/2021 - 10/1/2022

    Developed expertise in UX/UI design and product design, covering all stages from discovery phase and user interviews to prototyping and usability testing. Demonstrated extensive command of tools such as Figma, Miro, and Photoshop.

  • Graphic Designer
    11/1/2019 - 5/1/2021

    Specialized in UI/UX design with a strong emphasis on creating intuitive and visually appealing user interfaces. Proficiency in tools such as Adobe Creative Suite, Sketch, and Figma was developed, alongside a deep understanding of HTML, CSS, and JavaScript. Demonstrated expertise in wireframing and prototyping using InVision and Axure, and employed user research methods including A/B testing, user interviews, and usability testing to inform design decisions. Gained experience in responsive design and ensured cross-browser compatibility. Collaborated closely with development teams, adhering to Agile methodologies and utilizing tools like Jira and Trello to manage project workflows efficiently. Developed a keen eye for detail and a strong foundation in typography, color theory, and layout principles to create compelling visual designs that enhance user experience.

  • Art Director
    11/1/2018 - 11/1/2019

    Excelled in digital design, branding, and user experience (UX) strategy, demonstrating a keen aptitude for creating visually compelling and user-centric designs. Led the conceptualization and execution of digital campaigns, utilizing advanced skills in Adobe Creative Suite, including Photoshop, Illustrator, and After Effects. Showcased expertise in web design, enhancing front-end development through proficiency with HTML, CSS, and JavaScript frameworks such as React.js and Angular.

    Developed responsive designs to ensure seamless cross-platform functionality and user engagement, leveraging a deep understanding of responsive design techniques and frameworks like Bootstrap. Commanded UX/UI design principles to craft wireframes, prototypes, and user journeys, employing tools such as Sketch, Figma, and InVision for efficient design iterations and stakeholder presentations.

    Utilized project management software like JIRA and Trello to streamline workflow and ensure timely project delivery within Agile development environments. Demonstrated the ability to lead and mentor junior designers, fostering a collaborative team environment and promoting skill development. Also showcased a strong acumen in analytics and data-driven decision-making by employing platforms like Google Analytics and A/B testing to refine design strategies and enhance user engagement metrics.

  • Senior Graphic Designer
    10/1/2017 - 11/1/2018

    Led conceptualization and execution of innovative design campaigns, enhancing branding and visual storytelling. Developed proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, ensuring high-quality visual assets. Utilized frameworks such as Sketch and Figma for advanced UI/UX design projects. Demonstrated skills in motion graphics with After Effects, creating engaging multimedia experiences. Streamlined project workflow and collaboration using tools like Trello, Slack, and Asana. Oversaw a team of designers, guiding creative processes and maintaining design consistency across all channels. Elevated brand identity through meticulous attention to color theory, typography, and layout design. Spearheaded cross-functional collaboration with marketing, product, and content teams to deliver cohesive and impactful visual communications.

  • Graphic Designer
    3/1/2016 - 2/1/2017

    Developed proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, enhancing the ability to create compelling visuals and layouts. Extensive experience in web design and development using HTML, CSS, and JavaScript frameworks, ensuring responsive and user-friendly interfaces. Utilized Sketch and Figma for efficient UI/UX design, contributing to improved user experiences. Demonstrated capabilities in branding and identity design, leading to cohesive and recognizable brand imagery across all media. Applied knowledge of print production processes and techniques, ensuring high-quality output for various print materials. Integrated tools like After Effects and Premiere Pro for motion graphics and video editing, enriching multimedia presentations. Leveraged collaborative software such as Slack and Trello for effective team communication and project management. Consistently maintained and organized digital asset libraries, facilitating smooth workflow and accessibility for design assets.

  • Graphic Designer
    1/1/2012 - 12/1/2015

    Developed proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, leading to the creation of compelling visual content for digital and print media. Demonstrated skills in UX/UI design, utilizing tools like Sketch and Figma to produce user-friendly interfaces and prototypes. Extensive work on branding projects, ensuring cohesive visual identity across various platforms. Employed HTML and CSS to develop and modify web designs, enhancing user experience and accessibility. Leveraged project management tools like Trello and Asana to coordinate design projects and meet tight deadlines. Proficient in color theory, typography, and layout design, resulting in aesthetically pleasing and effective designs. Engaged in collaborative efforts with marketing and content teams to create engaging social media graphics, email templates, and advertising collateral.

  • Graphic Designer
    1/1/2002 - 10/1/2008

    Developed expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. Demonstrated proficiency in creating visually compelling and cohesive brand identities, marketing materials, and presentations. Mastered digital illustration and photo editing techniques to enhance project aesthetics. Implemented responsive design principles through Sketch and Figma for user interface and experience design (UI/UX). Leveraged knowledge of typography, color theory, and composition to create effective and engaging visuals for both print and digital platforms. Employed project management tools like Trello and Asana to streamline workflow and meet tight deadlines. Consistently collaborated with cross-functional teams to translate complex concepts into easy-to-understand graphics, contributing to overall project success.

  • Product Design at Maringá University
    2017 - 2019

  • User Experience at University of Southern Santa Catarina
    2022 - 2023

  • Ux Metrics Conf 2022 at Mergo User Experience
    5/1/2022

  • Member of Interaction Design Foundation at The Interaction Design Foundation
    5/1/2022

  • Cognitive Psychology Applied to UX at Amyris Fernandez, Ph.D
    12/1/2021

  • Lean Inception at Udemy
    12/1/2021

  • Complete Interface Design Course at Alura
    12/1/2021

  • UX Design Training at Alura
    11/1/2021

  • Design Thinking: Enabling Solutions at Alura
    11/1/2021

  • UI Design at Aldeia.cc
    9/1/2021

  • Applied Neuroscience to UX at Amyris Fernandez, Ph.D
    8/1/2020

  • Design Thinking for Innovation at Udemy
    7/1/2018

Diego is available for hire

Meet Diego W.
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