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Edson J.
Front-end UX Engineer

Adobe Photoshop
Adobe Illustrator
Adobe XD
Bootstrap
Cascading Style Sheets
Miro
Figma
Html
Javascript
Amazon Aws
Bio

A professional with 16 years of experience in the digital market, the candidate has most recently served as a Senior UX/UI Designer and Head of Digital. Previous roles also comprise Digital Art Director, Video Editor, and Front-end Developer.

  • Senior UX/UI Designer
    10/1/2018 - 2/1/2023

    Designed experiences for interfaces across various devices, crafting functionalities and visual elements. Developed prototypes at various levels of fidelity. Created personas and constructed comprehensive customer journeys, conducting in-depth analysis of flows and use cases. Planned and executed research to explore and validate solutions, defining objectives and hypotheses to guide the design process.

  • Head Of Digital
    9/1/2018 - 8/1/2020

    Managed the digital area of the agency, focusing on clients in the pharmaceutical and healthcare marketing sectors. Leveraged technical expertise to serve high-profile clients in the industry. Developed and implemented digital marketing strategies, effectively using tools and frameworks relevant to the pharmaceutical market. Enhanced the agency's digital presence and performance for clients such as Virbac, Fosfosal, and Grupo FQM Farma.

  • Mid-Level Art/Creative Analyst
    2/1/2015 - 9/1/2018

    Gained expertise in managing and executing digital campaigns. Developed advanced video editing skills, complemented by proficiency in interface design and front-end development. Demonstrated capability in creating cover art and layout for eBooks and physical books. Excelled in email marketing strategies, designing and implementing effective web forms, and conducting A/B testing to optimize campaign performance.

  • Digital Art Director and Video Editor
    5/1/2014 - 1/1/2015

    Developed and delivered prototypes and user interfaces tailored for clients in the healthcare and pharmaceutical sectors. Created sophisticated visual and interactive designs for Unimed Paulistana, Siluets Aesthetics, and Healing Florais. Produced high-quality videos and animations for prominent organizations, including Eurofarma, Unimed Paulistana (featured on Globo's Antena Paulista), APAE, and Hospital Alemão Oswaldo Cruz.

  • UX/UI Designer
    1/1/2013 - 4/1/2014

    Acquired expertise in designing and developing front-end user interfaces, particularly focusing on user experience within B2B environments. Responsible for driving the evolution of visual standards and proposing innovative interaction solutions to enhance usability and user engagement. Utilized a range of tools and frameworks to deliver high-quality designs and intuitive user experiences. Achievements include improving client satisfaction through meticulous attention to visual and interactive details.

  • Front-End Developer
    5/1/2011 - 5/1/2012

    Developed extensive proficiency in PHP, Doctrine, and Silex through creating and maintaining official international tourism promotion sites. Utilized Ext JS 4.2, NodeJS, and Vue.js to enhance user interfaces and interactivity. Demonstrated skills in database management with PostgreSQL and MongoDB. Ensured effective collaborative code maintenance using version control systems such as SVN and Git for multiple high-profile web projects. These projects included web development for well-known brands and companies, optimizing performance and user experience.

  • Web Designer and Motion Designer
    12/1/2009 - 5/1/2011

    Acquired extensive experience in web project design and development with a strong focus on front-end technologies. Developed proficiency in HTML, CSS, and JavaScript, along with various front-end frameworks such as React and Angular. Demonstrated ability in creating and implementing responsive web design to enhance user experience across different devices. Gained expertise in using tools like Adobe Photoshop and Illustrator for designing visually appealing web interfaces.

    Additionally, specialized in the creation and animation of videos, including animated vignettes and presentations specifically tailored for the real estate market. Utilized software such as Adobe After Effects and Premiere Pro to produce high-quality video content that effectively communicates client messages. Developed skills in motion graphics and video editing, ensuring that the multimedia output aligns with current market trends and client expectations.

  • Web Designer
    3/1/2008 - 4/1/2009

    Developed proficiency in interface design and front-end development, with an emphasis on creating engaging and interactive user experiences. Specialized in animating advertising pieces to captivate and retain user attention.

  • Web Designer
    1/1/2007 - 12/1/2007

    Specialized in interface design and front-end development with a focus on creating intuitive and user-friendly web interfaces. Developed proficiency in HTML5, CSS3, and JavaScript, alongside extensive experience with modern front-end frameworks such as React.js, Angular, and Vue.js. Leveraged design tools including Adobe Creative Suite, Sketch, and Figma for high-fidelity prototyping and visual designs. Optimized web applications for performance and accessibility, adhering to WCAG standards. Integrated RESTful APIs and utilized tools like AJAX for seamless client-server communication. Demonstrated expertise in version control systems including Git for collaborative software development and continuous integration workflows.

  • Product Design at Anhembi Morumbi
    2022 - 2024

  • Advanced Art Direction at Cuca School
    2017 - 2017

  • UX/UI Design at British School of Creative Arts & Technology
    2022 - 2022

  • Creative Leadership at British School of Creative Arts & Technology
    2022 - 2022

  • Advanced Art Direction at CUCA | Escola de criativos
    9/1/2017

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