Eduardo R.

UX Designer

Senior UX Designer
4/1/2009 - 8/1/2010

Contributed to the agency's success by leading brand development initiatives and providing exceptional design expertise across various media, including print and web. Played a key role in brand development for clients, closely collaborating with them to understand their unique vision and objectives, and translating these insights into compelling and memorable brand identities. Helped create an advertising revenue strategy through differentiated marketing efforts, including targeted campaigns, lead generation strategies, and customer acquisition initiatives, resulting in greater business opportunities and revenue growth.

Senior UX Designer
9/1/2022 - 6/1/2023

Led comprehensive user research to garner in-depth insights into user needs, pain points, and preferences, ensuring a user-centered design approach. Conducted user interviews, usability testing, and surveys to gather valuable feedback and validate design decisions, leading to data-driven iterations and enhancements for the Cosmos application. Collaborated closely with cross-functional teams, including product managers, developers, and stakeholders, to align design objectives with business goals and guarantee a cohesive user experience throughout the application.

Senior UX Designer
9/1/2022 - 6/1/2023

Assumed the UX design process for the development of an internal application, resulting in an elevated user experience and greater efficiency. Employed a user-centered design approach to create intuitive interfaces and streamline workflows, ensuring the continuous exchange of crucial information. Conducted extensive user research, including user interviews and usability tests, to gather valuable insights into the needs, pain points, and preferences of employees, enabling the design of a highly personalized user experience. Developed proficiency in tools such as Sketch, Figma, and Adobe XD for wireframing and prototyping. Ensured collaborative work using methodologies such as Agile and Scrum. Demonstrated expertise in using analytics tools like Google Analytics and Hotjar to inform design decisions.

Senior UX Designer
9/1/2022 - 6/1/2023

Led UX design efforts for the development of Cosmos, an internal application tailored to specific customer needs, resulting in improved user experience and efficiency. Conducted extensive user research through interviews, usability tests, and surveys, gaining deep insights into employee needs, pain points, and preferences, thereby ensuring a user-centered design approach. Collaborated closely with cross-functional teams, including product managers, developers, and stakeholders, to align design goals with business objectives and ensure a cohesive user experience throughout the application.

Senior UX Designer
1/1/2021 - 6/1/2022

Conceived and led the creation and design of a brand and platform, overseeing its development from the initial draft to its current state. Demonstrated strong leadership and entrepreneurship skills. Launched a non-profit platform in March 2021, revolutionizing the culinary industry by providing a Chef-on-Demand service, akin to Uber, enabling users to easily hire specialized chefs for their culinary needs. Showcased exceptional vision and strategic thinking, positioning the platform as a disruptive force in the market known for its innovative approach in connecting users with talented chefs and making professional cooking accessible to everyone.

Senior UX Designer
3/1/2020 - 6/1/2023

Envisioned and executed the creation and design of a platform from inception to launch, demonstrating exceptional leadership and entrepreneurial skills. Pioneered the concept of a unique platform, successfully realizing it and launching in 2022 as a non-profit venture. Demonstrated strategic thinking and visionary leadership by establishing the platform as a prominent entity in its sector, gaining recognition for its innovative approach and positive community impact.

Senior UX Designer
7/1/2010 - 6/1/2022

Played a key role in brand development, strategically shaping identity, positioning, and visual representation to establish a strong and memorable brand presence. Boosted advertising revenue through effective marketing strategies, including targeted campaigns, lead generation, and customer acquisition efforts, resulting in greater business opportunities and revenue growth. Developed comprehensive brand strategies and executed marketing initiatives to increase visibility, reputation, and customer base, leveraging expertise in design and market analysis. As a UX Designer, ensured the best possible user experience in web design projects by employing user-centered design principles, wireframing, prototyping, and usability testing to create intuitive and visually appealing websites.

Senior UX Designer
1/1/2007 - 3/1/2009

Contributed to the success of the Jordan Tourism Board North America (JTBNA) by leveraging extensive experience in both print and web design. Played a pivotal role in crafting and executing the eMarketing strategy, developing visually engaging content and marketing campaigns that successfully promoted Jordan as a tourism destination. Led user experience design initiatives for the JTBNA website, ensuring intuitive navigation, seamless interactions, and visually appealing design to enhance online visitor engagement.

Publish and Advertising Communication at FURB - University of Blumenau
2001 - 2005

Marketing at University of Maryland, Baltimore (UMB)
2007 - 2009