Felipe R.
Front-end UX Engineer

Skills

Cascading Style Sheets

Figma

Html

Amazon Aws

Felipe is available for hire

Hire Felipe R.

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Bio

With a strong foundation in Information Systems and advanced expertise gained through an MBA in Big Data and Business Intelligence, the individual boasts over six years of comprehensive experience in the technology sector. Proficiency spans multiple programming languages, enabling the creation and implementation of a wide array of innovative products and systems.

Currently positioned as a Product Designer, the primary focus is on leading the design system and operations area. Responsibilities encompass the conception, validation, and documentation of new components, as well as the development of efficient handoff and handover strategies. Serving as a key liaison for design across multiple squads, the role is pivotal in UX research processes, continuously improving and conceptualizing new products that align with user needs and expectations.

Product Designer (Mid-Level)
9/1/2022 - Present

Led the development and management of the company's Design System, ensuring consistent and cohesive user interface elements across various platforms. Acted as the primary contact and coordinator for the Short-term Incentives Squad, overseeing project timelines, deliverables, and team collaboration. Directed efforts and served as the key communication liaison for the ILP Performance Rules Squad, guiding the implementation of performance rules and ensuring alignment with business objectives.
Product Designer (Mid-Level)
5/1/2022 - 9/1/2022

Developed proficiency in managing GPA products, including James Delivery (App), Pão de Açúcar (E-Commerce/App), and Clube Extra (E-Commerce). Served as the Product Designer for the Loyalty Squad of Pão de Açúcar and Extra, and the J-Log Squad of the James Delivery App. Successfully led design initiatives to enhance user experience and loyalty program engagement. Employed industry-standard design tools and methodologies to create effective, user-centric interfaces and delivered cohesive design solutions that align with business objectives. Demonstrated strong collaboration with cross-functional teams to drive product innovation and improve overall service delivery.
Junior Product Designer
6/1/2021 - 5/1/2022

Developed expertise in UX/UI Design by creating internal products, focusing on mapping user journeys and establishing comprehensive style guides. Engaged in the entire product lifecycle from inception to deployment, working closely with the company's CTO. Designed and implemented product landing pages to enhance user experience and convert leads effectively.
Project Management
1/1/2021 - 6/1/2021

Monitored internal and external projects, ensuring timely progress and quality deliverables. Gained a deep understanding of customer requirements and effectively communicated these to the development team, facilitating clear and actionable project directives. Managed sprints, ensuring efficient workflow and adherence to deadlines. Conducted comprehensive analysis and testing of user flows and user experiences across various products, both internal and external, ensuring optimal functionality and user satisfaction. Maintained alignment across business, technology, and creative teams, fostering seamless collaboration and integration of various functionalities and perspectives into the final product.
Web Designer
10/1/2019 - 1/1/2021

Developed expertise in creating landing pages for both internal and external digital products. Designed and implemented email marketing campaigns tailored to company offers, enhancing customer engagement and conversion rates. Produced a variety of digital visual materials to support and promote company offers, ensuring consistent and effective brand representation across all digital platforms.
Digital Marketing Analyst
7/1/2019 - 10/1/2019

Developed expertise in utilizing the WordPress platform for blog creation, demonstrating strong content management and customization skills. Gained proficiency in creating and executing email marketing campaigns tailored to agency clients, showcasing a keen understanding of customer engagement and conversion strategies. Executed scheduling and management of social networks, ensuring consistent and effective digital presence across multiple platforms. Formulated and implemented digital strategy flows for diverse agency clients, enhancing their online marketing efforts. Managed various aspects of E-Commerce, including product listings, user experience optimization, and sales analytics, contributing to improved commercial performance and user satisfaction.
Full Stack Web Developer
12/1/2018 - 6/1/2019

Developed proficiency in creating systems using PHP and Laravel. Gained extensive experience in maintaining systems with C# and the .NET Framework. Demonstrated strong capabilities in understanding requirements and developing customized systems to meet specific needs.
Web Development Intern
4/1/2018 - 12/1/2018

Led full-stack development of the internal system, gaining expertise in PHP and Laravel frameworks. Conducted keyword research to optimize digital marketing campaigns, contributing to the enhancement of the company's online presence and search engine rankings.
Computer Technician
9/1/2013 - 8/1/2016

Acquired extensive technical expertise in the maintenance of notebooks, printers, and general computer systems. Developed strong customer service skills through consistent interaction and problem resolution with end-users. Handled basic administrative activities, ensuring efficient workflow and organizational management.