Fernanda L.

UX Designer

Product Designer
5/1/2023 - Present

Contributed to a B2B SaaS product specializing in Machine Learning and Finance through comprehensive product discovery and UX research. Established foundational elements for a robust design system and conducted detailed flow studies to optimize user interactions. Expertise in prototyping enabled the transformation of concepts into validated designs, followed by thorough design reviews to ensure quality and consistency. Faciliated effective handoff processes to development teams, leveraging clear communication and technical documentation. Monitored and analyzed product metrics to drive continuous improvement and enhance the user experience.

UX UI Designer
10/1/2021 - 5/1/2023

Gained expertise in product discovery and research, utilizing a combination of metrics, heuristics, and usability testing to inform decision-making. Conducted thorough requirements analysis and user flow studies to design effective and user-friendly products. Proficient in prototyping and guiding design reviews, ensuring seamless design handoff to development teams.

UX Designer
5/1/2021 - 9/1/2021

Developed expertise in sprint planning, usability testing, and competitive analysis while collaborating within a product squad. Conducted and analyzed remote user interviews to gather insights for improving user experiences. Participated in design workshops and sprint planning sessions alongside UX designers, stakeholders, and product owners. Executed the wireframing, prototyping, and creation of user flows specifically tailored to the health section of the site, with a strong focus on the needs of health professionals.

UI Designer, Frontend Developer
1/1/2014 - 11/1/2020

Gained expertise in frontend development, interface design, and redesign while focusing on information architecture and responsive design principles. Contributed to content strategy and implemented comprehensive solutions for the design and development of responsive websites using Joomla CMS. Utilized the Bootstrap framework to ensure seamless functionality across various devices, enhancing user experience through meticulously crafted interfaces and well-structured information architecture.

UI designer, visual designer
5/1/2008 - 1/1/2014

Developed proficiency in interface design by creating and improving dynamic websites, primarily within the hospitality industry. Honed skills in information architecture and content strategy to ensure optimal website structure and content flow. Conducted in-depth competitor analysis to inform design decisions and maintain a competitive edge. Focused on content redesign and usability improvements to enhance the user experience and website functionality.

UX UI Designer
1/1/2006 - 10/1/2021

Gained expertise in budgeting, planning, design, development, and delivery of dynamic and responsive websites for small businesses, catering primarily to international clients within the hospitality industry. Acquired skills in various web development technologies and frameworks, ensuring a seamless and engaging user experience. Delivered high-quality, tailored web solutions that met client's business goals and enhanced their online presence. Developed an in-depth understanding of customer requirements and translated them into technical specifications, effectively managing project timelines and resources to ensure timely project completion.

Architecture at Federal University of Pelotas
1998 - 2003

UX Team Summit - Design Systems - 2022 at Mergo User Experience
11/1/2022

UX Metrics 2.0 Product Analytics at PunkMetrics
10/1/2022

Product Discovery at Cursos PM3
10/1/2022

Product Discovery at Produtos Incríveis
10/1/2022

Service Design: From Tools to Problem Solutions at Crehana
10/1/2022

EF SET English Certificate 82/100 (C2 Proficient) at EF Standard English Test (EF SET)
8/1/2021

Fundamentals of UX at Brax
7/1/2021

Bootcamp UX Designer at IGTI
7/1/2021

INTRODUCTION TO UX AND ACCESSIBLE DESIGN at FutureLearn
6/1/2021

UX Topics for AI: Omnichannel Experiences at Samsung Ocean
5/1/2021

UX Topics for Service Design at Samsung Ocean
5/1/2021

UX Topics for Service Design at Samsung Ocean
5/1/2021

Office: Design Thinking at Samsung Ocean
5/1/2021

Usability Office at Samsung Ocean
5/1/2021

Membership Certificate at The Interaction Design Foundation
5/1/2021

Foundations of User Experience (UX) Design - Google at Coursera
4/1/2021

Digital Skills: User Experience at FutureLearn
5/1/2020