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Fernanda S.
UX Designer

Figma
Amazon Aws
Bio
  • Product Designer Mid-Level to Senior
    11/1/2020 - 8/1/2023

    Executed an end-to-end double-diamond approach by conducting in-depth discovery phases and both quantitative and qualitative research. Created comprehensive user flows and identified as well as prioritized features and requirements while ensuring alignment with both technical and business objectives. Defined and monitored key performance metrics, led design rituals, and was instrumental in the creation of wireframes and final screen designs. Conducted rigorous usability testing and facilitated seamless handoffs.

  • Graphic and Digital Designer
    8/1/2013 - 10/1/2020

    Developed expertise in graphic design and visual communication, focusing on creating the visual identity for events and internal campaigns. Mastered the design and production of various marketing materials, including posters, backlights, leaflets, panels, monthly publications, email marketing campaigns, and digital visual content tailored for websites and social media platforms.

  • Mid-level Designer
    11/1/2011 - 11/1/2012

    Developed extensive skills in creating a variety of visual communication materials, including stickers, ads, banners, and designs for fairs and events. Expertise in producing engaging emails, leaflets, folders, stationery, websites, and videos. Efficiently executed requests for both printed and digital materials, ensuring high-quality visual representation for client needs.

  • Offline Production Designer
    11/1/2010 - 5/1/2011

    Specialized in designing a wide array of printed materials including stickers, advertisements, banners, ID cards, posters, emails, signs, flyers, folders, boards, and billboards. Focused on creating materials both for internal use and for the students of the institution. Developed a keen eye for detail and a profound understanding of design principles, enhancing the institution's visual communication tools and ensuring a cohesive brand presence across all printed media.

  • Packaging Designer
    10/1/2009 - 9/1/2010

    Achieved proficiency in producing high-quality artwork for packaging manufacturing, creating visually compelling logos, and finalizing files for optimal printing results. Utilized advanced tools and software, including Adobe Creative Suite (Illustrator, Photoshop, InDesign), to ensure precision and adherence to brand guidelines. Developed a deep understanding of color theory, typography, and design principles to enhance visual appeal and functionality. Demonstrated expertise in prepress processes and file preparation, ensuring compatibility with various printing methods and substrates. Ensured the delivery of accurate and print-ready files through meticulous attention to detail and robust quality control measures.

  • Visual Communication at State Technical School of São Paulo
    2009 - 2011

  • Multimedia Production at Methodist University of São Paulo
    2011 - 2013

  • Information Architecture and UX at Impacta Technology College
    2016 - 2018

  • UX Research Track at The Developer's Conference
    12/1/2022

  • Ux Metrics Conf 2022 at Mergo User Experience
    5/1/2022

  • Product Discovery at PM3 | Escola de Negócios e Produtos Digitais
    4/1/2022

  • Product Research at Mergo User Experience
    1/1/2022

  • Masterclass: Emotional Design at Mergo User Experience
    11/1/2021

  • TDC 2021 Transformation - Service Design Track at The Developer's Conference
    8/1/2021

  • Nano Course - Customer Experience Management at FIAP
    12/1/2020

  • Bootcamp UX Design at How Bootcamps
    8/1/2020

  • Product Masterclass: How to Build Digital Products at Product School
    4/1/2020

Fernanda is available for hire

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