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Janaína A.
Product Manager

Google Analytics
Microsoft Excel (Advanced Analytics Add-ons)
Jira
Bio

Currently serving as a Product Owner in Digital Business and Data for app and web platforms, with additional expertise as a Product Manager. This role involves managing dual squad activities focused on sales reports, billing, receivables, materials request pageviews, and supporting payment terminals and homepage optimization. Previous positions include Quality Assurance at a digital banking platform and various roles in finance. Additionally, there is a background in management and administration across healthcare, aviation, and freelance sectors.

The professional skill set includes proficiency in automatic dashboards and analytics tools such as Looker Data Studio and Power BI. An adept understanding of growth and performance indicators (KPIs, OKRs, Churn Rate, NPS) complements the ability to write user stories and conduct comprehensive sprint planning sessions, including refinements, demos, retrospectives, and daily stand-ups. Expertise in analytic tagging ensures a focus on optimal customer experience through strategic business insights aimed at driving innovation.

Known for creativity, a proactive attitude, a passion for learning, and practicing empathy, personally and professionally. Educational qualifications include a Bachelor’s degree in Business Administration, a degree in Financial Management emphasizing innovation and investments, and a postgraduate specialization in the Digital Economy covering Metaverse, NFTs, cryptocurrencies, intelligent contracts, and tokens. Currently pursuing an MBA in Digital Business.

Dedicated to innovation, business strategy, and agile methodologies, with a preference for dynamic environments that enhance value for both customers and the organization. Open to flexible employment terms and salary negotiations. Proficient in the English language from previous work experience.

  • Product Owner (PO) and Business and Data Analyst
    8/1/2021 - Present

    Developed proficiency in project management and agile methodologies with a strong focus on Scrum and Lean practices. Demonstrated expertise in financial management within agile squads, spearheading solutions and improvements through data-driven decision-making. Acquired extensive experience with metrics and analytics tools including Google Analytics, SAS, and Data Studio, to develop and analyze a range of key performance indicators such as DAU, MAU, MOM, YOY, and OKRs.

    Successfully conducted various agile ceremonies and rituals, such as dailies, planning, discovery, release planning, refining, inception, demos, reviews, and retrospectives, both as a Product Owner and Project Manager. Implemented strategic improvements based on client feedback to enhance customer ratings.

    In product completeness, contributed to the Redecard application development through meticulous error analysis, creation of detailed technical specifications, and user stories for app features. Managed product monitoring and FAQs, developed comprehensive dashboards for functionality tracking, and updated quality indicators for both Android and iOS systems. Utilized a wide range of tools including Excel, Jira, Confluence, Data Studio, Google Analytics, and SAS to support monitoring and development tasks.

  • Product Owner (PO) and Business
    11/1/2020 - 8/1/2021

    Specialized in quality of service management, overseeing the implementation of new features in the app. Conducted in-depth analysis of service operations indicators and managed surveys of customer history from critical channels. Analyzed occurrences from various oversight bodies including Bacen, Corregedoria, Procon, Reclame Aqui, consumidor.gov, SAC, and civil actions. Demonstrated proficiency in handling occurrences using BP4 and proposed actionable plans to address key issues. Developed and analyzed FAQ content, conducted NPS surveys, and provided detailed reports to stakeholders. Managed account closures upon request and collaborated with multiple departments including marketing, legal, finance, benefits, engagement, development, and user experience to ensure seamless operations. Mapped out self-service and call center journeys, activated designated squads, and acted as a focal point within the service unit. Performed benchmarking analysis and mitigated risks in various projects. Analyzed macro metrics and performance indicators through the use of KPIs and OKRs, leveraging tools such as Tableau, BP4, Mutant, Excel, and PowerPoint to optimize service performance and deliver insightful reports.

  • Finance
    8/1/2019 - 10/1/2020

    Executed impact analysis on accounting and management scripts for banking products, focusing on COSIF accounts and the preparation of detailed technical reports. Played a key role in the Iti Itaú Project by mitigating accounting risks, serving as the focal point for the Financial Directorate, and participating in weekly AGR Iti meetings. Actively engaged in the AGR Portal by participating in AGR Day meetings, discussing retail banking products, and analyzing conceptual accounting impacts for the Financial Department. Conducted comprehensive mapping of Itaú's External Units under the UEX Project, analyzing impacts related to IFRS, Local GAAP, Currency, and Controlled Companies. Translated Itaú's COSIF Training materials into Spanish, thus facilitating broader accessibility. Provided targeted services to analysts and managers addressing various demands. Prepared and contributed to the publication of the GPCV Magazine, and supported the team in organizing COSIF Training lectures for the Finance team, with classes made available on the Degreed channel.

  • Founder & Administrator
    1/1/2016 - 7/1/2017

    Gained expertise in procurement by managing the purchase of goods for a rock bar, ensuring the efficient acquisition of necessary supplies. Conducted thorough market research to identify trends and make informed purchasing decisions. Leveraged social media advertising to enhance the bar’s online presence and attract a wider audience. Developed and implemented promotional campaigns and a customer loyalty program to boost patron engagement and retention. Demonstrated skills in financial and strategic business management, optimizing operational costs and contributing to overall business growth.

  • Administrator and Prosthetist
    1/1/2013 - 7/1/2019

    Gained experience in conducting technical conversations with dentists and administering laboratory operations. Developed expertise in balance analysis and raw material price quotations. Conducted extensive analysis of potential clients and market research for company engagement. Specialized in the manufacturing of dental prostheses, including the development of photographic scenarios and capturing high-quality images of finished products. Created a comprehensive portfolio featuring images and descriptions of dental prostheses. Oversaw the monitoring of clinical cases from start to finish and updated the price list in accordance with current market values.

  • Business Administration at São Judas Tadeu University
    2018 - 2021

  • MBA Digital Business at University of São Paulo
    2022 - 2024

  • Financial Management at Paulista University
    2019 - 2021

  • Basic to Advanced Excel at Green Tecnologia
    7/1/2019

  • English Course at FISK
    1/1/2007

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