Jenifer R.

UX Designer

Product Designer
10/1/2022 - 12/1/2023

Designed interfaces for a digital health platform accessed by 6.5 million users to manage exam results, consultation history, and appointment scheduling for vaccinations, exams, and medical consultations. Enhanced usability for telemedicine patients, facilitating access to digital medical prescriptions.

Led the Product Design chapter, managing a team of 20 designers and spearheading the Membership, Onboarding, and Post-Consultation squads. Collaborated extensively with business and development teams to ensure seamless user navigation between online and hospital consultations. Streamlined processes for scheduling exams, new consultations, and emergency room referrals via medical prescriptions.

Conducted comprehensive usability tests, user interviews, and Hotjar analyses to inform design decisions and enhance user experience.

UX Researcher
12/1/2021 - 2/1/2022

As a UX Designer Freelancer on an e-learning platform for a client in the tech industry, managed and executed a comprehensive user-centered research process for the website. Conducted thorough competitor and heuristic analyses along with usability testing to identify key improvement areas. Performed content inventory and audits to ensure the platform met user needs and expectations. Compiled and delivered detailed reports highlighting usability issues and provided proposed solutions using the jobs-to-be-done framework. Developed proficiency in research methodologies and user testing tools, enabling the identification of critical pain points and the design of actionable recommendations for enhancing user experience.

UX Designer
10/1/2021 - 10/1/2022

Engaged as a Technology Consultant, allocated in agile squads for digital product development.

In the Orange Juice vertical, significant accomplishments included mapping and presenting pain points regarding internal communication through exploratory and validation research along with in-depth qualitative interviews involving 30 users. Successfully proposed and developed a product that addressed these pain points, leading to time and cost savings in the Endomarketing sector, enhanced information dissemination, and the creation of a centralized communication channel. Led the UX Research team during the Discovery process and collaborated closely with product managers, scrum masters, product designers, and developers.

In the health vertical, engaged with Dasa from February 2022 to October 2022. Key contributions involved designing user flows, information architecture, and creating layouts in Figma, leveraging data from Google Analytics of the MVP Concierge and various research processes. Successfully designed the platform's benefits program, which effectively attracted new users and increased user recurrence and loyalty within the Dasa ecosystem. Developed expertise in UX/UI design tools and methodologies, enhancing overall project outcomes and client satisfaction.

User Experience Designer
5/1/2021 - 7/1/2021

Planned and conducted extensive research for the website of the Amazilia Institute, utilizing tools such as Hotjar for quantitative analysis and conducting in-depth interviews for qualitative data analysis. Executed usability tests to gather actionable insights. The research results led to a more effective and transparent information flow on the updated website, thus increasing the reach and credibility of the institution. This enhanced digital strategy enabled the incorporation of 24 new NGOs in 2022, aiming to accelerate and maximize their impact in Brazil.

UX Design at MIT Professional Education
2022 - 2022

Museology, Information Science. at Federal University of Rio Grande do Sul
2015 - 2019

Product Design 2.0 at BTX Escola de Design
7/1/2023

UX Research Training (70h) at Alura
11/1/2021

Training Program - UX Design (60 hours) at FCamara Consulting & Training
9/1/2021

CWI Bold - Design Training Program (55 hours) at CWI Software
9/1/2021

EF SET English Certificate 72/100 (C2 Proficient) at EF Standard English Test (EF SET)
5/1/2021

UI/UX Basics Experience - Web Prototype at Estação Hack From Facebook
3/1/2021