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João L.
UX Designer

Adobe Photoshop
Adobe Illustrator
Cascading Style Sheets
Figma
Html
Javascript
Amazon Aws
Bio

Experience as a Product Designer and UX/UI expert spans over a decade, emphasizing the principles of Design Thinking to deliver high-fidelity interfaces that ensure an intuitive user experience. Each project is treated as unique, with comprehensive usability tests applied to create tailored solutions.

During tenure at CWI, demonstrated end-to-end development of internal tools for complex projects, conducted training sessions, and facilitated knowledge sharing among designers and developers. This role significantly enhanced team growth and streamlined the handoff process to the front-end team.

At BairesDev, produced over 400 screens of navigable prototypes within four months and adapted Material UI to the company’s standards, improving design uniformity and efficiency.

Responsibilities at Feedz included conducting a positioning study and redesigning the platform's side menu, studying and redesigning the Ombudsman tool flow to enhance customer autonomy, and participating in technology migration decisions for the Celebrations module. Also acted as the lead designer for adapting the new design system.

Adept in Wireframing, Design Thinking, Storytelling, project development, and market research, with proficiency in tools such as Figma, Adobe Suite, Jira, and Miro. Eager to master new tools and challenges as needed.

Commitment to quality and success remains paramount, with a focus on delivering outcomes that meet the strategic vision and goals of all stakeholders involved.

  • Product Designer
    9/1/2022 - 8/1/2023

    Conducted improvement studies and created solutions by leveraging Discovery processes, user research, and interviews to gather insights and inform design decisions. Designed prototypes and navigation flows to enhance user experience and streamline problem-solving, prioritizing the backlog effectively. Collaborated closely with the development team and product managers to ensure alignment and successful project execution. Led training sessions for developers to improve their understanding and interpretation of prototypes and other elements created with FIGMA. Achieved significant accomplishments, including the redesign of the menu to give the platform a modern look, enhancing the Customer Feedback tool to provide more autonomy to clients and reduce internal workload, and actively participating in the technology migration of the Celebrations module, adapting it to the new design system.

  • UX Designer
    4/1/2022 - 9/1/2022

    Applied the Double Diamond model for the product discovery process, contributing to the structured approach in solving complex problems. Created detailed prototypes and flow designs, delivering navigable prototypes with over 400 screens. Worked closely with the Business Analyst, Technical Writer, and development team to ensure cohesive project development. Consistently conducted all communication and documentation in English. Successfully adapted Material UI to meet company standards, enhancing UI/UX consistency and usability.

  • UX Designer
    7/1/2021 - 3/1/2022

    Updated internal systems and implemented a comprehensive design system. Contributed as a key member of the usability and quality testing team, ensuring seamless user experience and high-quality standards. Facilitated Scrum ceremonies, enhancing team collaboration and workflow efficiency. Conducted training sessions on FIGMA and Atomic Design, promoting proficiency in design principles and tools. Led the end-to-end development of a technical article writing tool and trained junior designers and developers, fostering skill development and knowledge sharing within the team.

  • Freelance
    1/1/2020 - 6/1/2021

    Developed proficiency in UX and product design, focusing on personal projects within children's education and products tailored for remote work solutions. Extensive experience gained through freelance work and collaborations, including significant projects for Sterigenics and Pasquali Solutions. Contributed to volunteer work for Portal Lacrei. Demonstrated expertise in user-centered design methodologies, wireframing, prototyping, and usability testing. Skilled in using design tools such as Sketch, Adobe XD, Figma, and InVision. Applied design-thinking principles to create intuitive and user-friendly interfaces that cater to diverse user needs. Established a strong understanding of accessibility standards and responsive design practices.

  • Graphic Designer
    7/1/2016 - 2/1/2020

    Exhibited expertise in graphic design and storytelling within the context of English courses and educational materials. Successfully designed the layout for all didactic books, demonstrating strong skills in creating visually appealing and educationally effective materials.

  • Product Designer
    7/1/2005 - 12/1/2016

    Gained proficiency in creating visual identities and developing websites using HTML, CSS, and JavaScript, demonstrating strong front-end development skills. Designed a variety of materials for both online and offline media, ensuring cohesive brand positioning across all platforms.

  • Graphic Designer Instructor
    1/1/2005 - 12/1/2010

    Developed proficiency in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and CorelDraw, with expertise in both fundamental and advanced techniques. Delivered comprehensive training to over 1800 students over a span of 5 years, while incorporating industry best practices beyond the standard curriculum.

  • Product Designer
    1/1/2005 - 12/1/2009

    Bridged the gap between BI and IT departments, creating navigable wireframes and prototypes using HTML, CSS, and Javascript. Developed the Business Platform (PNE) for client portfolio management used by relationship managers. Contributed to the technical documentation of HTTP protocol-based APIs for the Business Platform. Trained over 600 managers in utilizing the tools within PNE and designed the layout for PNE 2.0.

  • visual arts at UNIFAAT University Center
    2016 - 2018

  • The text System Information you've provided doesn't appear to be an educational degree. Could you please provide an educational degree, or clarify if you need information or help with something else? at Federal University of Itajubá
    2013 - 2015

  • Playful Education at São Luis College
    2019 - 2019

  • Digital Product Management at Nuclio Digital School
    2023 - 2023

  • English Proficiency Certificate at Duolingo English Test
    7/1/2022

  • CWI Talks 2021 at CWI Software
    10/1/2021

  • 2nd UX Design Seminar: From Discovery to Impact. at UXCO
    10/1/2021

  • 1st Conference on Human Experience Design at DesignFromHuman.com | HXconf.com
    10/1/2021

  • Scrum Fundamentals Certified at SCRUMstudy
    4/1/2020

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