Marcela L.
Product Manager

Skills

Jira

Marcela is available for hire

All Howdy Candidates are vetted for skills and english proficiency.

Bio

A results-driven problem solver with extensive experience in the digital field, specializing in product ownership within multidisciplinary teams encompassing business, IT, UX, product management, design, CRM, and marketing. Responsibilities include managing product improvements, driving innovation, and overseeing backlogs to ensure high-quality deliverables and value generation. Proficient in enhancing customer experience and fostering strong relationships with peers and partners.

Digital Branding and Positioning Specialist
9/1/2020 - Present

Authored and executed strategies and content for information products emphasizing Marketing and Branding as well as Personal Finance. Led strategy development and branding initiatives targeted at freelancers, ensuring cohesive and impactful brand identities. Conducted thorough analyses of product life cycles and customer needs, identifying and leveraging opportunities for digital product and brand enhancement.
Senior Product Manager Cards
10/1/2018 - 9/1/2020

Developed expertise in managing digital credit card products within an agile/scrum framework. Established collaborative relationships with multidisciplinary teams and various stakeholders. Handled backlog management, created and prioritized user stories, oversaw their development, and monitored delivered demands alongside respective metrics. Utilized analytical skills to make decisions informed by key indicators for continuous improvement in customer experience, aiming to enhance the brand's NPS through perceived customer value and optimized self-service solutions. Actively monitored the squad’s day-to-day activities, participated in all Scrum ceremonies, and promoted an agile culture. Conducted Discovery processes to identify user pains and personas, demonstrating a strong grasp of User Experience, design, and innovation practices. Showed high planning and organizational abilities, adept at signaling blockages and navigating unforeseen scenarios throughout the product lifecycle. Acquired in-depth understanding of product users and market trends through analysis, research, and user testing.
Product Owner Pleno - Digital Business for Personal and Payroll Loans
11/1/2017 - 9/1/2019

Excelled in defining product roadmaps with a focus on digital channels, leveraging analysis and decision-making based on key performance indicators, benchmarking, and continuous improvement solutions to enhance customer experience and financial performance. Managed the product backlog, including the creation and prioritization of user stories, overseeing their development, and monitoring delivered demands with associated metrics. Oversaw sales management and positioning of personal and payroll loan products on digital channels, leading a multidisciplinary team. Acted as the primary representative of the product on digital channels for partner areas and strategic committees. Conducted daily monitoring of the squad, actively participating in all Scrum ceremonies to foster and improve agile culture.