Marcelo F.
Product Owner

Skills

Microsoft Azure

Amazon Aws

Jira

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Bio

With over 19 years of experience in the technology sector, a professional journey that began in 2000 as an office assistant transitioned into a technology-focused role in 2004. Engaging in customer service through various channels such as email, phone, ticket systems, and face-to-face interactions, particularly within ERP environments, honed a customer-centered approach and empathy over six years. In 2007, the career path evolved into software development by taking up an ERP Business Analyst role. This period of seven years facilitated the development of critical skills in requirement gathering techniques, demand prioritization, and software development management.

In 2017, transitioning into the role of Product Owner expanded strategic capabilities in product development and evolution through data analysis and user feedback. Experience in this capacity includes managing objectives and goals using OKRs (Objectives and Key Results), implementing NPS (Net Promoter Score) surveys, and applying agile methodologies. Key responsibilities encompassed business-level activity prioritization based on data, detailing solutions for development teams, monitoring solution construction, tracking product metrics and outcomes, investigating customer barriers to purchase, collecting customer suggestions, conducting systematic product mapping, and performing regular trend research. Additionally, assisting internal teams with business problem-solving and applying Agile culture principles, Lean methodology, and continuous delivery practices were integral to the role.

The skill set includes effective communication of new feature launches to both internal and external customers, proactive problem-solving, an analytical mindset focused on customer needs, the ability to transform complex requirements into tangible solutions, adept multitasking, and resilience. Proficiency with tools such as Jira, Azure DevOps, and Figma is notable.

Interests lie in continuous business study, product management, strategic management, and embracing agile and lean cultures.

Product Owner
4/1/2023 - Present

Developed expertise as a Product Owner in the sphere of Open Finance, focusing on the sharing of open and customer data. Conducted thorough product discovery and value stream mapping, aligning and prototyping with UX and UI teams to facilitate strategic product planning. Played a pivotal role in the strategic development and construction of the product, closely monitoring the progress alongside the development team and business area. Provided detailed business-level explanations of solutions to the development team.

Demonstrated proficiency in building, improving, and maintaining the team's backlog, making sure it remained visible, clear, and transparent. Directed sprint planning meetings and delegated backlog items to ensure goal achievement. Optimized the value of the team's delivered work and acted as the primary source of information on demand priorities. Worked diligently to ensure high-quality product delivery with the team.

Exhibited solid management capabilities by planning, organizing, and monitoring product metrics and results. Embraced Agile and Lean methodologies to foster a culture of continuous delivery. Compiled and presented results and status reports while coordinating with various departments to synchronize processes effectively. Supported the evaluation of performance indicators and team capacity, fostering team engagement for timely deliveries. Played a key role in managing incidents, requests, and problem-solving activities using modern project management tools and methodologies.
Product Owner
12/1/2021 - 3/1/2023

Served as a Product Owner in projects for prominent financial market players, banking institutions, and B2B anti-fraud operations, driving digital transformation and streamlining end-to-end (E2E) customer processes to boost productivity and reduce operational costs. Demonstrated mastery in Product Discovery, Value Stream Mapping, and alignment and prototyping with UX (User Experience) and UI (User Interface). Executed prioritization of business-level activities based on quantitative analysis and detailed solutions for development teams at the business level. Oversaw the construction of solutions with the development team, tracked product results and metrics, and gathered customer suggestions to propose effective solutions for identified issues.

Exhibited strong systemic understanding, critique, and mapping of products while assisting internal teams in resolving business challenges. Planned and organized product milestones, embraced Agile and Lean cultures, implemented continuous delivery practices, and defined OKRs (Objectives and Key Results). Presented results to stakeholders and participated in strategic planning for product development. Cultivated extensive experience with software product and project development using tools and methodologies such as Agile Project Management, Scrum, Sprints, and Design Thinking.

Proficient in Agile methodologies, Jira, Azure DevOps, and practiced effective communication, teamwork, storytelling, problem-solving, customer service, and team leadership skills.
Product Owner
1/1/2021 - 11/1/2021

Served as a Product Owner on high-impact projects for industry-leading B2B and B2C clients, driving digital transformation to enhance productivity and reduce operational costs. Developed expertise in Agile methodologies, including Scrum and Agile project management, and led numerous sprints to successful completion. Excelled in product discovery, storytelling, and problem solving, while managing product lifecycles and providing strong team leadership. Demonstrated proficiency in design thinking and effective communication, ensuring high levels of customer service and teamwork. Utilized Azure DevOps for project tracking and management, enhancing coordination and productivity across development teams.
Product Owner
9/1/2020 - 12/1/2020

Developed expertise in product ownership within a support team, focusing on the resolution of B2B and B2C client incidents. Engaged in active customer satisfaction initiatives by assessing and prioritizing improvements, corrections, and client needs. Collaborated closely with the development team to incorporate user stories with well-defined acceptance criteria and diligently monitored release cycles.
Product Owner
6/1/2017 - 9/1/2019

As a Product Owner in the Product Team, developed the strategy and vision for the eDocs product, managing a client base of over 5,000. Conducted thorough assessments of customer satisfaction levels and monitored financial growth metrics to guide strategic planning. Demonstrated expertise in regulatory compliance by ensuring the eDocs product facilitated seamless messaging of electronic fiscal documents with municipal, state, and federal government entities. Played a pivotal role in the development of new product offers, aligning them with the organization's goals and objectives.
Business Analyst
12/1/2011 - 6/1/2017

Developed proficiency in business analysis, requirements gathering, and specification documentation to address new customer requests and regulatory compliance. Worked extensively on the Commercial, Accounting, SPED ECD, and Tax modules, ensuring compliance with tax regulations and legislation. Managed integration and maintenance of partner messaging systems such as NDDigital and Inventti within the ERP Benner Corporate.
Support Analyst
9/1/2011 - 11/1/2011

In the role of Customer Service Analyst within the ERP Support Team, provided comprehensive support across the Commercial, Purchasing, Inventory, Production, Financial, and SPED Fiscal modules through face-to-face, telephone, and email interactions. Developed expertise in system training and implementation, adeptly conducting analysis and gathering requirements for the development team. Collaborated closely with the development team to monitor and enhance solution improvements, showcasing strong planning and organizational skills.
Systems Technician
4/1/2009 - 9/1/2011

In the role of Customer Service Technician within the Support Team of a corporate ERP system, delivered customer support through telephone, email, and a structured ticketing system. Specialized in navigating and resolving issues related to the Financial, Commercial (including NFe), Accounting, and SPED ECD modules. Developed essential expertise in teamwork and customer service techniques, ensuring prompt and effective solutions for clients' technical inquiries.
Business Analyst
12/1/2007 - 4/1/2009

Served as a Business Analyst for the ERP Radar Empresarial Development Team, focusing on the thorough analyses, specifications, and requirements gathering to accommodate new client requests and needs within the Commercial, Purchasing, and Inventory modules. Developed expertise in problem-solving and teamwork, ensuring client requirements were meticulously documented and addressed, leading to enhanced module functionality and client satisfaction.
Support Technician
9/1/2004 - 11/1/2007

Served as Customer Service Technician on the ERP Radar Business Support Team, providing support through telephone, email, and a ticket system for Financial, Commercial (including NFe), Accounting, Manager modules, and the Radar installation technology. Successfully implemented the Accounting and Manager modules and conducted comprehensive training sessions on ERP Radar Business. Developed proficiency in team collaboration and delivering exceptional customer service.
Fiscal Assistant
5/1/2004 - 9/1/2004

Developed proficiency in financial accounting and tax processing. Expertise in collecting invoices, recording transactional data, and calculating municipal, state, and federal taxes for various business entities. Applied advanced skills in accounting software for accurate and efficient data management. Demonstrated a strong understanding of regulatory compliance and reporting standards.
Office Assistant
1/1/2000 - 4/1/2004

Initiated a professional career as an office assistant. Gained experience in collecting and entering invoices, organizing and filing documents, and completing bank loan applications and unemployment insurance requests. Developed skills in data entry, document management, and administrative support.