Pollyanne B.
Project Manager

Skills

Microsoft Excel (Advanced Analytics Add-ons)

Jira

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Bio

Certified Project/Product Management professional with specialized expertise in advertising and marketing, consistently pursuing new challenges to expand knowledge and apply expertise in practical scenarios.

Strategic Planning
3/1/2021 - 9/1/2022

Spearheaded strategic planning initiatives for a diverse portfolio of clients, including educational institutions, financial organizations, energy groups, municipal administrations, tourism entities, and government bodies. Gained in-depth experience in catering to a wide range of industries, enhancing skills in market analysis, campaign development, and strategic execution.
Product Owner
4/1/2021 - 7/1/2022

Responsible for implementing improvements and monitoring seasonal and promotional projects for various brands. Coordinated with stakeholders to understand their issues, needs, and identify opportunities. Conducted market analysis, stakeholder analysis, and UX studies to define promotional site specifications, determine design feasibility, enhance user satisfaction, and ensure product success. Managed backlogs and performed UX/UI analysis. Opened and monitored tasks while tracking metrics and data to support decision-making. Developed proficiency in using analytical tools and UX methodologies to optimize user experiences and drive project success.
The term Product Manager is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details.
10/1/2022 - Present

Led the B2B product division, addressing and implementing updates and enhancements to previously stagnant products. Created and managed the product roadmap and technology backlog, ensuring strategic alignment and market competitiveness. Utilized NPS research to monitor customer satisfaction and drive improvements.

Oversaw people management through regular 1:1 meetings and feedback sessions, fostering team development and performance. Planned and led release schedules in collaboration with the development coordinator, ensuring smooth deployment and feature updates. Directed strategic product improvements, managing the entire product cycle from inception to deployment.

Reviewed and documented feature acceptance criteria, occasionally authoring documentation as needed. Validated development items with QA to ensure task accuracy and quality. Defined OKRs and KPIs jointly with the product team and stakeholders to measure and achieve goals effectively. Held bi-weekly meetings with business and commercial teams to identify and implement prospects' improvements.
Marketing Supervisor
3/1/2019 - 2/1/2021

Led the creation and planning team, overseeing end-to-end project management from product layout to finalization, specifically targeting e-commerce sales. Spearheaded the creation of advertising campaigns designed to boost results and sales in alignment with product strategy, focusing on B2C markets. Provided strategic insights to enhance lead capture and conversion rates. Implemented team structures and processes within the creation and planning sector to optimize efficiency and outcomes.
Community Manager Pleno
11/1/2015 - 3/1/2019

Gained expertise in task and schedule management, ensuring efficient workflow and meeting deadlines. Conducted thorough verification of posts produced by the creative team prior to publication on social networks, maintaining high-quality content standards. Managed schedule reviews before client approval, organized YouTube channels, and evaluated content feeds from the platforms of various Higher Education Institutions within the educational group, ensuring cohesive and engaging online presence.
Social Media
5/1/2015 - 10/1/2015

Developed expertise in planning and scheduling social media posts, ensuring consistent and engaging content delivery. Crafted scripts for the institution's YouTube channel as needed, enhancing video content quality and viewer engagement.
Producer
1/1/2014 - 12/1/2014

Facilitated the production of the newspapers Brasil Urgente Pernambuco and Jornal da Tribuna during the producers' vacation period. Undertook the responsibility of producing external news stories as required, ensuring seamless content continuity and adherence to editorial standards. Gained invaluable experience in managing editorial timelines, coordinating with journalistic teams, and adapting swiftly to dynamic reporting environments. Key accomplishments include maintaining production quality and meeting publication deadlines under time-sensitive conditions.
Reporter
8/1/2013 - 1/1/2015

Covered significant historic moments in Pernambuco journalism, notably the trial of the Jennifer Kloker case and the case of the Cannibals of Garanhuns. Developed expertise in investigative reporting, legal journalism, and storytelling under tight deadlines. Enhanced skills in interviewing, sourcing, and fact-checking critical information. After transitioning to the Careers section, specialized in educational journalism with a focus on entrance exams, daily study routines, and related academic topics. Proficient in content creation, feature writing, and data-driven reporting, leveraging CMS platforms and adhering to editorial standards. Demonstrated the ability to engage a diverse readership and adapt writing style to varying subject matters.
Journalist (freelancer)
6/1/2013 - 10/1/2013

Developed expertise in press and social media consulting, managing high-profile accounts. Crafted and executed comprehensive social media strategies for prominent enterprises. Utilized advanced analytics tools to measure campaign effectiveness and optimize content strategy. Enhanced brand visibility and engagement through targeted press releases, media pitches, and collaborative media outreach. Demonstrated adept use of social media platforms and tools such as Hootsuite, Buffer, and Sprout Social for content scheduling, monitoring, and reporting. Excelled in crisis management, ensuring swift and effective communication responses. Cultivated relationships with key media outlets to secure coverage and positive press for clients, significantly boosting their public presence and brand recognition.
Intern
7/1/2010 - 6/1/2013

Served as an intern, gaining hands-on experience in various technical domains. Developed proficiency in HTML, CSS, and JavaScript, ensuring a robust foundation in front-end web development. Contributed to several projects using PHP and leveraged the LAMP stack to build dynamic web applications. Acquired skills in utilizing MySQL for database management and performed data querying and manipulation tasks effectively. Implemented version control practices using Git, facilitating smooth collaboration within the development team. Employed debugging and testing techniques to ensure code quality and project reliability. Enhanced understanding of software development lifecycle and agile methodologies, actively participating in sprint planning and review sessions.