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Tamires D.
Product Manager

Jira
Bio

Professional with expertise in agile methodologies and digital product management, specializing in e-commerce for B2B and B2C sectors. Skilled in project structuring, backlog management, and extensive operational and expansion strategies.

  • Associate Product Manager
    3/1/2022 - 10/1/2023

    Managed the backlog and product evolution roadmap, leading discovery processes and theme refinement in collaboration with the technical team. Aligned with stakeholders to prioritize developments based on business impact, implementation complexity, and client interest. Monitored OKRs and success indicators, planning and executing tests and experiments for agile product evolution. Directed the usability team in developing new features and continuous improvement, while analyzing operations and process improvements focused on results and ROI.

  • Product Operations Lead
    2/1/2020 - 1/1/2022

    Developed operational strategies for integrating new group companies by mapping risks and opportunities, focusing on B2B, B2C, and B2B2C business models. Mapped and documented comprehensive processes, studied new markets, and identified synergies with existing products. Devised launch strategies for expanding into new neighborhoods and cities, monitored end-to-end product delivery to ensure successful execution and removed process roadblocks. Conducted detailed mapping of indirect costs and pricing strategies for new products. Managed communication and handover processes with key internal and external stakeholders, and defined OKRs and metrics for the area to track and measure progress effectively.

  • Launcher
    2/1/2019 - 2/1/2020

    Contributed to the launch in Brazil, ensuring rapid and strategic growth during the initial product phase. Developed entry strategies for new states, mapped regional standards, and defined local user needs. Spearheaded processes and implemented agile methodologies. Defined a logistics plan and contracted suppliers for regional supply stocking. Managed suppliers by overseeing measurements and payments. Led a team of engineers and architects in multiple cities, developing and training local teams.

  • E-commerce Product Manager
    3/1/2013 - 10/1/2015

    Managed digital magazine sales operations, spearheaded development projects for new website versions, coordinating cross-functional teams including technical, UX, and legal departments. Conducted comprehensive market research and usability testing, and devised strategic marketing campaigns. Planed distribution and investment strategies with a focus on ROI, defined product metrics, and consistently monitored performance results.

  • Civil Engineering at Cruzeiro do Sul University
    2013 - 2017

  • Advertising at Cruzeiro do Sul University
    2006 - 2009

  • Digital Product Leadership at Tera
    2023 - 2024

  • Specialization in Product Management at PM3 Courses
    2021 - 2022

  • Agile Scrum - Product Owner at Fundação Vanzolini
    2/1/2022

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