Apex

Apex is a strongly-typed, object-oriented programming language developed by Salesforce for building applications on the Salesforce platform. It allows developers to execute flow and transaction control statements on the Salesforce server in conjunction with calls to the API, enabling complex business logic and automation directly within the Salesforce environment.

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About Apex

Apex was created by Salesforce in 2007 to provide a powerful, easy-to-use programming language for customizing and automating business processes on the Salesforce platform. It was developed to enable developers to execute complex business logic and manage database transactions directly within Salesforce, enhancing the platform's flexibility and functionality.

Apex's strengths include its deep integration with the Salesforce platform, strong support for multitenancy, and robust development tools. Its weaknesses are its dependency on the Salesforce ecosystem and limited use outside of it. Competitors include Java, C#, and Python for general-purpose programming, as well as other CRM-specific languages like Microsoft Dynamics' X++.