Einstein Analytics, now known as Tableau CRM, is a cloud-based analytics platform integrated with Salesforce that enables users to analyze data, gain insights, and make data-driven decisions. It provides tools for creating interactive dashboards, visualizing complex datasets, and leveraging AI to predict trends and outcomes within the Salesforce ecosystem.
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About Einstein Analytics (Salesforce)
Einstein Analytics, initially launched in 2014 by Salesforce, was developed to enhance data visualization and analytics capabilities within the Salesforce ecosystem. It aimed to provide users with advanced tools for analyzing data, creating interactive dashboards, and leveraging AI for predictive insights. Over time, it evolved and was rebranded as Tableau CRM following Salesforce's acquisition of Tableau in 2019.
Strengths of Einstein Analytics include seamless integration with Salesforce, advanced AI-driven insights, and user-friendly interactive dashboards. Weaknesses involve a steep learning curve for new users and potentially high costs for full-feature access. Competitors include Microsoft Power BI, Tableau (pre-acquisition), Qlik Sense, and Google Data Studio.
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How to hire a Einstein Analytics (Salesforce) expert
An Einstein Analytics expert must have skills in Salesforce CRM, data modeling, and ETL processes. Proficiency in SAQL (Salesforce Analytics Query Language) and JSON is essential for advanced data manipulation and dashboard customization. Knowledge of AI and machine learning within the Salesforce ecosystem, as well as experience with creating and managing datasets, lenses, and dashboards, is crucial.
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$ 224K
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$ 127K
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$ 97K
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