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Follow Up Boss

Follow Up Boss is a customer relationship management (CRM) platform designed for real estate professionals. It helps manage leads, automate follow-ups, and streamline communication to improve client engagement and close more deals efficiently.

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About Follow Up Boss

Follow Up Boss was created in 2011 to address the need for a specialized CRM in the real estate industry. It aimed to help real estate professionals manage leads more effectively, automate follow-ups, and improve client communication, thereby increasing sales efficiency.

Strengths of Follow Up Boss include its real estate-specific features, ease of use, and robust automation tools. Weaknesses may involve its cost and potential complexity for smaller teams. Competitors include Salesforce, HubSpot CRM, and Real Geeks.

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How to hire a Follow Up Boss expert

A Follow Up Boss expert must have skills in CRM management, lead tracking, and automation setup. Proficiency in data analysis, email marketing integration, and API utilization is also essential. Familiarity with real estate industry practices and third-party software integrations is beneficial.

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