The Howdy Glossary

Follow Up Boss is a customer relationship management (CRM) software designed to cater to the specific needs of real estate professionals and brokerages. It consolidates multiple communication channels such as emails, text messages, calls, and website leads into a single platform, providing users with a centralized dashboard for managing client interactions and lead generation processes. The software also offers customizable agent workflows and automated action plans based on lead activities or status changes, along with analytics tools for tracking team performance. Additionally, it integrates seamlessly with third-party applications like MLS databases and marketing platforms.

The company was founded in 2011 by Kevin Miller and Dan Corkill. Kevin Miller serves as the CEO, playing an instrumental role in the development and growth of Follow Up Boss. Under their leadership, the platform has continually evolved to meet the changing demands of real estate professionals. By centralizing communication channels into one comprehensive dashboard and offering various customization options for workflows alongside robust analytics tools, Follow Up Boss aims to enhance productivity within real estate teams while improving client relationships.

Competing against other industry-specific CRM solutions like BoomTown, kvCORE, Top Producer, and Contactually, Follow Up Boss distinguishes itself through its user-friendly interface that consolidates all communication channels into a single dashboard for efficient lead management. Its customizable workflows and automated action plans ensure timely follow-ups based on lead activity or status changes while offering extensive integration capabilities with third-party applications. These features make it an attractive option for real estate agents looking to streamline their processes, boost efficiency, improve sales outcomes, and maintain better client relationships through an intuitive yet powerful CRM solution tailored specifically to their industry needs.