Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses manage their sales, customer service, marketing, and other key operations by providing tools for tracking customer interactions, automating workflows, and analyzing data to improve business processes.
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About Salesforce
Salesforce was created in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. It was developed to provide a cloud-based CRM solution that allowed companies to manage customer relationships and business processes more effectively without the need for on-premise software.
Strengths of Salesforce included its comprehensive CRM features, scalability, and strong ecosystem of third-party apps. Weaknesses involved its high cost and complexity for smaller businesses. Competitors included Microsoft Dynamics 365, HubSpot, and Oracle CRM.
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How to hire a Salesforce expert
A Salesforce expert must have skills in Apex programming, Visualforce, Lightning components, SOQL (Salesforce Object Query Language), and familiarity with Salesforce APIs. They should also be proficient in configuring Salesforce settings, creating custom objects and fields, and integrating third-party applications.
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