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Glossary>Social Media>Followerwonk

Followerwonk

Followerwonk is a social media analytics tool designed to help users analyze and optimize their Twitter presence. It allows users to track followers, analyze their behavior, compare accounts, and find influencers in their niche.

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About Followerwonk

Followerwonk was created in 2009 to provide detailed Twitter analytics and insights. It aimed to help users understand their followers, track growth, and optimize their social media strategy. Moz acquired Followerwonk in 2012, integrating it into their suite of SEO tools before later spinning it off as an independent entity.

Strengths of Followerwonk include detailed follower analytics, user-friendly interface, and the ability to compare multiple Twitter accounts. Weaknesses involve limited functionality beyond Twitter and occasional data inaccuracies. Competitors include Hootsuite, Sprout Social, and TweetDeck.

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How to hire a Followerwonk expert

A Followerwonk expert must have skills in data analysis, proficiency with Twitter API, and experience in social media strategy. They should also be adept at using Excel for data manipulation and visualization, and possess a solid understanding of SEO principles.

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