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Google Data Studio

Google Data Studio is a free data visualization tool that allows users to create interactive and shareable dashboards. It enables the integration of various data sources, such as Google Analytics, Google Ads, and third-party databases, to generate insights and facilitate data-driven decision-making.

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About Google Data Studio

Google Data Studio was launched in 2016 by Google as part of the Google Analytics 360 Suite. It was created to provide businesses with a powerful, yet user-friendly tool for data visualization and reporting. The goal was to enable users to easily integrate multiple data sources, create interactive dashboards, and share insights across teams to support data-driven decision-making.

Strengths of Google Data Studio include its user-friendly interface, seamless integration with other Google products, and cost-effectiveness as a free tool. Weaknesses involve limited advanced analytics features and performance issues with large datasets. Competitors include Tableau, Microsoft Power BI, and Looker.

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How to hire a Google Data Studio expert

A Google Data Studio expert must have skills in data visualization, proficiency in SQL for querying databases, understanding of data connectors and integrations, experience with Google Analytics and Google Ads, and the ability to design interactive dashboards. Knowledge of data transformation and ETL processes is also essential.

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