Heap is an analytics platform that automatically captures all user interactions on a website or mobile app without requiring manual event tracking. It provides insights into user behavior, enabling businesses to make data-driven decisions and optimize their digital experiences.
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About Heap
Heap was created in 2013 by Matin Movassate and Ravi Parikh to simplify the process of collecting and analyzing user interaction data. The founders aimed to address the challenges of manual event tracking by providing an automated solution that captured all user actions, allowing businesses to gain comprehensive insights without the need for extensive engineering resources.
Strengths of Heap included automatic data capture, ease of use, and comprehensive user behavior insights. Weaknesses encompassed potential data overload and a steep learning curve for advanced features. Competitors included Google Analytics, Mixpanel, and Amplitude.
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How to hire a Heap expert
A Heap expert must possess skills in data analysis, SQL, JavaScript, and experience with web and mobile analytics. Proficiency in using Heap's interface, setting up event tracking, creating reports, and interpreting user behavior data is essential.
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