Matomo is an open-source web analytics platform that provides insights into website traffic and user behavior. It allows users to track visitor interactions, measure conversions, and analyze data to improve user experience and optimize marketing strategies.
Howdy Network Rank#31
Top 5*
Analytics
*Survey of over 20,000+ Howdy Professionals
About Matomo
Matomo, originally known as Piwik, was created in 2007 by Matthieu Aubry. It was developed as an open-source alternative to proprietary web analytics services, aiming to provide users with full control over their data and privacy. Over time, it evolved to include a wide range of features for comprehensive website analytics.
Strengths of Matomo include its open-source nature, data ownership, strong privacy features, and customizable analytics capabilities. Weaknesses may involve a steeper learning curve for new users and potential resource demands on servers. Competitors include Google Analytics, Adobe Analytics, and Mixpanel.
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How to hire a Matomo expert
A Matomo expert should have skills in web analytics, data interpretation, and report generation. Proficiency in PHP and MySQL is essential for customization and integration. Knowledge of JavaScript is important for tracking code implementation. Familiarity with server management and data privacy regulations is also beneficial.
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