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Mautic

Mautic is an open-source marketing automation platform that enables businesses to manage and automate their marketing processes. It offers features such as email marketing, social media integration, lead management, and analytics to help organizations engage with their audience and track the effectiveness of their campaigns.

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About Mautic

Mautic was created in 2014 to provide an open-source solution for marketing automation. It aimed to offer businesses a flexible and cost-effective way to manage their marketing efforts without being locked into proprietary software.

Strengths of Mautic included its open-source nature, flexibility, and extensive customization options. Weaknesses involved a steeper learning curve and potential technical challenges for non-developers. Competitors included HubSpot, Marketo, and Pardot.

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How to hire a Mautic expert

A Mautic expert must have skills in PHP, MySQL, HTML, CSS, and JavaScript for customization and troubleshooting. They should also be proficient in API integration, server management, and understanding marketing automation workflows.

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