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Optimizely

Optimizely is a digital experience platform that enables businesses to conduct A/B testing, multivariate testing, and personalization across websites and mobile apps. It helps optimize user experiences by allowing companies to experiment with different variations of their digital content to determine which performs best in terms of user engagement and conversion rates.

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22.8%Magento
21.2%Vtex
11.6%Shopify
25.7%Others
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About Optimizely

Optimizely was created in 2010 to help businesses improve their digital experiences through data-driven experimentation. The platform allowed companies to conduct A/B testing and personalization, enabling them to optimize user interactions and increase conversion rates. It quickly became a leading tool in the field of digital optimization, widely adopted by organizations seeking to enhance their online presence.

Optimizely's strengths include robust A/B testing capabilities, user-friendly interface, and comprehensive analytics. Weaknesses involve high costs and complexity for beginners. Competitors include Adobe Target, Google Optimize, and VWO.

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How to hire a Optimizely expert

An Optimizely expert must have skills in HTML, CSS, JavaScript, and jQuery for implementing experiments. They should be proficient in data analysis and A/B testing methodologies. Familiarity with web analytics tools like Google Analytics is also essential.

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