Pega CRM is a customer relationship management solution that integrates marketing, sales, and customer service functionalities to streamline business processes and enhance customer interactions through automation, AI, and real-time analytics.
Howdy Network Rank#8
Top 5*
CRM
*Survey of over 20,000+ Howdy Professionals
About Pega Crm
Pega CRM was developed by Pegasystems Inc., which was founded by Alan Trefler in 1983. It evolved over the years to provide integrated solutions for marketing, sales, and customer service, leveraging automation and AI to improve business processes and customer interactions.
Strengths of Pega CRM include robust automation, AI capabilities, and seamless integration across marketing, sales, and customer service. Weaknesses involve a steep learning curve and potentially high implementation costs. Competitors include Salesforce, Microsoft Dynamics 365, and Oracle CRM.
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How to hire a Pega Crm expert
A Pega CRM expert must have skills in PegaRULES Process Commander (PRPC), Java, JavaScript, SQL, and experience with BPM (Business Process Management). Proficiency in using Pega's Customer Decision Hub and understanding of integration techniques with APIs and web services are also essential.
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