Specializing in the transformation of raw data into actionable insights, this professional leverages a background in Production Engineering and a commitment to ongoing education in data analytics. Proficient in data analysis and agile methodologies, the focus is on enabling informed decision-making that drives business success. Key technical competencies include Python, SQL, Postgres, MySQL, Power BI, DAX, Power Query, Looker, and Google Analytics.

A technologist in Managerial Processes from UNIP, with over seven years of experience as a Business Intelligence and Marketing Analyst. Demonstrates a rapid learning capability and a continuous pursuit of new knowledge. Characterized by communicative and participatory leadership skills, combined with spontaneity and motivation in professional duties. Known for dynamism, proactivity, and the ability to foster team harmony while upholding high service quality standards. Proficient in various stages of BI project management, including analysis and development, which enhances the agility and reliability of information delivery to strategic areas. Exhibits a strong capacity for understanding, structuring, and planning demands. Also, provides support through training and disseminating knowledge on processes, routines, and tools.

A data and technology enthusiast skilled in various tools essential for data tasks, including Python, SQL, Apache Spark, Pentaho, AWS, Google Cloud, R, Excel, Tableau, and Power BI. With a solid foundation in data cleaning, analysis, and visualization, this individual demonstrates strong analytical abilities and excels in collaborative environments. Fluent in English, with three years of professional use, they possess advanced expertise in customer segmentation, digital strategy development, and business intelligence, particularly in designing campaigns via Google and Meta ads. They are currently pursuing a degree in Data Science at Centro Universitário Unipê and have obtained certifications in Data Analytics and Business Intelligence from Google.

Luciana has over 10 years of experience as an Architect and Project Manager and six years as a UX/UI Designer. Luciana's skills include designing usability and interfaces for web applications, conducting user research, defining KPIs, and performing requirements analysis.

Full-Stack Developer with advanced academic credentials in Information Technology, including a degree, postgraduate qualification, and a master's degree. Demonstrates a proactive, curious, and studious approach to professional development, with a strong passion for continuous learning and embracing new challenges. Offers thirteen years of extensive experience across numerous internet projects, encompassing a broad range of expertise. Areas of specialization include web development, usability, accessibility, information architecture, user experience (UX), and WordPress implementation. Proficiencies extend from project conceptualization through strategic launch planning, performance analysis, and user testing.

A seasoned expert in UI/UX and Low-Code Development, this professional brings over eight years of expertise in Technology and Design. Their career has been defined by a commitment to creating exceptional digital experiences that drive business success and enhance customer satisfaction. With a focus on self-directed learning, they continuously stay at the forefront of innovation. Their skill set includes developing interfaces, applications, SAAS systems, websites, and on-demand landing pages using low-code technologies such as FlutterFlow, Bubble, and Wordpress with Elementor. Open to collaborative projects and opportunities that align with a vision of constant improvement, this individual is keen to contribute to teams and help organizations achieve their objectives.

UX Generalist equipped with comprehensive expertise in the entire product lifecycle, adept at addressing the needs of both national and international stakeholders. Exhibits advanced proficiency in the English language.

Specialist in Front-End Development with a degree in Systems Analysis and Development from Universidade Nove de Julho, obtained in 2019. The expertise lies in Web Front-End Development and User Interface (UI) design, with a focus on adhering to best practices for web application development. Proficient in utilizing various technologies including HTML5, CSS3, Sass preprocessors, JavaScript, TypeScript, Angular14+, React, RxJS, Micro Front-End architecture, and Node.js. The toolset includes experience with code versioning tools like Git, GitHub, GitLab, and Bitbucket, and proficiency in unit testing with JEST alongside integrated testing with Cypress. Demonstrates a strong command of deployment pipelines and continuous integration/continuous delivery (CI/CD) practices using Jenkins and SonarQube. The skillset extends to web analytics implementation utilizing Google Analytics and Google Tag Manager, and a thorough application of Jira and Confluence within agile methodologies frameworks. Key competencies include JavaScript and TypeScript programming, Angular and React library engagement, RxJS programming, preprocessors such as CSS and Sass, HTML coding, API consumption, unit testing methodologies, Jest and Cypress tools, semantic versioning with Git, accessibility considerations, CI/CD implementations with Jenkins and SonarQube integration, and familiarity with agile development models including Scrum methodology.

Segment is a customer data platform that collects, unifies, and routes customer data to various tools and systems. It enables businesses to gather data from multiple sources, such as websites, mobile apps, and servers, and send it to marketing, analytics, and data warehousing tools for better insights and personalized experiences.

A Segment expert must have skills in JavaScript, Python, and SQL for data manipulation and integration. They should be proficient in using APIs, understand data warehousing concepts, and have experience with analytics tools like Google Analytics or Mixpanel. Knowledge of cloud platforms such as AWS or GCP is also essential.

How to hire a Segment expert

Segment was founded in 2011 by Peter Reinhardt, Ilya Volodarsky, and Calvin French-Owen. Initially, it started as a classroom lecture tool but pivoted to a customer data platform after realizing the need for unified data collection and routing. The platform aimed to simplify the process of gathering and managing customer data across various tools and systems.

About Segment

Segment's strengths include its ability to unify customer data, ease of integration with numerous tools, and robust data routing capabilities. Weaknesses may involve high costs for smaller businesses and potential complexity in setup for non-technical users. Competitors include mParticle, Tealium, and Adobe Experience Platform.

Segment

Top 5*

Analytics

About Segment

How to hire a Segment expert

The Best of the Best Optimized for Your Budget