Glossary>Email Marketing>Sendpulse

Sendpulse

Sendpulse is a multi-channel marketing platform that offers tools for email marketing, SMS, web push notifications, and chatbots. It allows businesses to automate their communication processes, segment their audience, and track campaign performance to optimize engagement and conversion rates.

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About Sendpulse

Sendpulse was created in 2015 to provide businesses with a comprehensive multi-channel marketing platform. It aimed to streamline communication efforts by integrating email marketing, SMS, web push notifications, and chatbots into a single system. The platform was designed to help businesses automate their marketing processes and improve audience engagement.

Strengths of Sendpulse include its multi-channel capabilities, user-friendly interface, and robust automation features. Weaknesses may involve occasional deliverability issues and limited advanced customization options. Competitors include Mailchimp, Constant Contact, and GetResponse.