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Glossary>Email Marketing>Verticalresponse

Verticalresponse

Verticalresponse is an email marketing service that enables businesses to create, manage, and analyze email campaigns. It offers tools for designing emails, automating follow-ups, and tracking performance metrics to optimize engagement and drive results.

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About Verticalresponse

Verticalresponse was created in 2001 to provide an accessible email marketing solution for small businesses. It grew by offering easy-to-use tools for designing and managing email campaigns, eventually expanding its services to include social media and direct mail marketing.

Strengths of Verticalresponse included its user-friendly interface, automation features, and comprehensive analytics. Weaknesses involved limited customization options and occasional deliverability issues. Competitors included Mailchimp, Constant Contact, and AWeber.

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How to hire a Verticalresponse expert

A Verticalresponse expert must have skills in email campaign design, HTML/CSS for email customization, data analytics for interpreting campaign performance, and proficiency in using CRM tools. Knowledge of automation workflows and list segmentation is also essential.

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