What Does a Graphic Designer Do?
Graphic Designers create visual concepts using computer software or by hand. They communicate ideas to inspire, inform, or captivate audiences by developing the overall layout and production design for advertisements, brochures, magazines, corporate reports, and other marketing materials. Their key duties include the selection of colors, images, text style, and layout, ensuring the brand's message comes through clearly with high visual impact. In addition to print media, Graphic Designers also create digital content, including social media assets and website graphics, to enhance the user experience. Strong knowledge of design principles like composition, typography, and color theory is crucial for success. Graphic Designers work closely with Art Directors and Marketing Managers to meet project objectives while adhering to tight deadlines.
Key Responsibilities
- Design layouts for advertisements, brochures, magazines, and corporate reports
- Select colors, images, typography, and layout to communicate brand messaging
- Create digital assets for social media and website graphics
- Apply design principles like composition, typography, and color theory
- Solve communication problems through strategic, targeted visuals
- Collaborate with Art Directors and Marketing Managers on project objectives
- Manage multiple projects while meeting tight deadlines
Skills & Qualifications to Look For
- Proficiency in Photoshop and Illustrator
- Strong understanding of composition, typography, and color theory
- Experience designing for both print and digital media
- Ability to create social media assets and website graphics
- Strong visual storytelling and problem-solving skills
- Effective communication and collaboration with Art Directors and Marketing Managers
Why Hire a Graphic Designer Through Howdy
Howdy connects US companies with the top 1% of Graphic Designer talent across Latin America — pre-vetted for technical skill, English fluency, and cultural fit. With a 98% retention rate, the Graphic Designer you hire through Howdy sticks around for the long haul, backed by Howdy Communities that give your LatAm team members a local space to collaborate in person. We handle sourcing, vetting, onboarding, payroll, and compliance, so you can focus on building your team instead of managing the paperwork behind it. Hiring nearshore also means real savings: companies typically cut costs by 30–70% compared to hiring the same role in the US, without sacrificing quality or communication.
How to Hire a Graphic Designer with Howdy
Getting started is simple. Tell Howdy what you're looking for in a Graphic Designer — skills, seniority, and team fit — through the Howdy App or by booking a free demo. We'll match you with pre-vetted LatAm candidates within days, so you can interview and select the person who's the best fit for your team. Once you've made your choice, Howdy manages onboarding, contracts, payroll, benefits, and compliance across every country we operate in, so your new Graphic Designer can start contributing right away. From there, our team stays involved — offering ongoing support so your new hire, and your business, keep growing together.
