What Does a Marketing and Sales Tech Engineer Do?
Marketing and Sales Tech Engineers create, maintain, enhance, and troubleshoot the technology that marketing and sales teams use to perform their functions effectively. Their work involves a fusion of digital marketing strategies with technical expertise to develop software applications and tools that support customer engagement, lead generation, data analysis for targeted advertising campaigns, and CRM systems integration and optimization. These engineers need strong programming skills for web development languages like JavaScript or Python. They also often collaborate with cross-functional teams, including marketers, sales representatives, and data analysts, to ensure alignment between different departments' technological needs.
Key Responsibilities
- Build, maintain, and troubleshoot marketing and sales technology tools and platforms
- Develop software applications that support customer engagement and lead generation
- Integrate and optimize CRM systems across marketing and sales workflows
- Support data analysis for targeted advertising and campaign performance
- Automate marketing and sales processes using web development languages like JavaScript or Python
- Collaborate with marketers, sales representatives, and data analysts to align technical needs
- Troubleshoot and resolve technical issues within the marketing and sales tech stack
Skills & Qualifications to Look For
- Strong programming skills in JavaScript or Python for web development
- Experience integrating CRM platforms such as Salesforce or HubSpot
- Familiarity with marketing automation and advertising analytics tools
- Understanding of lead generation and customer engagement workflows
- Strong cross-functional collaboration skills across marketing, sales, and data teams
- Solid problem-solving skills for troubleshooting technical issues quickly
Why Hire a Marketing and Sales Tech Engineer Through Howdy
Howdy connects US companies with the top 1% of Marketing and Sales Tech Engineer talent across Latin America, pre-vetted for technical skill, English fluency, and cultural fit. With a 98% retention rate, the Marketing and Sales Tech Engineer you hire through Howdy sticks around for the long haul, backed by Howdy Communities that give your LatAm team members a local space to collaborate in person. We handle sourcing, vetting, onboarding, payroll, and compliance, so you can focus on building your team instead of managing the paperwork behind it. Hiring nearshore also means real savings: companies typically cut costs by 30–70% compared to hiring the same role in the US, without sacrificing quality or communication.
How to Hire a Marketing and Sales Tech Engineer with Howdy
Getting started is easy. Tell Howdy what you're looking for in a Marketing and Sales Tech Engineer, including skills, seniority, and team fit, through the Howdy App or by booking a free demo. We'll match you with pre-vetted LatAm candidates within days, so you can interview and select the person who's the best fit for your team. Once you've made your choice, Howdy manages onboarding, contracts, payroll, benefits, and compliance across every country we operate in, so your new Marketing and Sales Tech Engineer can start contributing right away. From there, our team stays involved, offering ongoing support so your new hire, and your business, keep growing together.
