What Does a Marketing Tech Developer Do?
Marketing Tech Developers create and maintain the technological infrastructure used in marketing operations. They primarily work on developing, implementing, and managing software solutions to facilitate marketing activities. Their role requires a strong understanding of both marketing strategies and technical tools, such as customer relationship management (CRM) systems, analytics platforms, content management systems (CMS), automation tools for email or social media campaigns, search engine optimization (SEO) applications, and e-commerce platforms, plus emerging technologies like artificial intelligence. Their responsibilities also include data management and integrating new tools with existing ones to ensure seamless operation across multiple channels while maintaining data security standards. Excellent cross-disciplinary communication skills are essential, since they often serve as intermediaries between marketing professionals and IT departments, or external vendors and agencies, to optimize resources while staying current with industry trends.
Key Responsibilities
- Develop and maintain the technological infrastructure behind marketing operations
- Implement and manage CRM systems, analytics platforms, and CMS tools
- Build and maintain automation workflows for email and social media campaigns
- Support SEO applications and e-commerce platform integrations
- Integrate new marketing tools with existing systems across multiple channels
- Manage marketing data while maintaining data security standards
- Act as a liaison between marketing teams, IT departments, and external vendors
Skills & Qualifications to Look For
- Experience with CRM systems, CMS platforms, and marketing analytics tools
- Familiarity with marketing automation tools for email and social campaigns
- Understanding of SEO applications and e-commerce platform integrations
- Working knowledge of emerging technologies such as AI-driven marketing tools
- Strong data management skills with attention to security standards
- Excellent cross-disciplinary communication skills between marketing and IT
Why Hire a Marketing Tech Developer Through Howdy
When you hire a Marketing Tech Developer through Howdy, you gain access to the top 1% of Latin American talent, pre-vetted for technical skill, English fluency, and cultural fit. With a 98% retention rate, the Marketing Tech Developer you bring on sticks around for the long haul, backed by Howdy Communities that give your LatAm team members a local space to collaborate in person. We handle sourcing, vetting, onboarding, payroll, and compliance, so you can focus on building your team instead of managing the paperwork behind it. Hiring nearshore also means real savings: companies typically cut costs by 30–70% compared to hiring the same role in the US, without sacrificing quality or communication.
How to Hire a Marketing Tech Developer with Howdy
Getting started is simple. Let Howdy know what you need in a Marketing Tech Developer, including skills, seniority, and team fit, through the Howdy App or by booking a free demo. We'll match you with pre-vetted LatAm candidates within days, so you can interview and select the person who's the best fit for your team. Once you've made your choice, Howdy manages onboarding, contracts, payroll, benefits, and compliance across every country we operate in, so your new Marketing Tech Developer can start contributing right away. From there, our team stays involved, offering ongoing support so your new hire, and your business, keep growing together.
