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Maiyara S.
UX Designer

Adobe Illustrator
Adobe XD
Miro
Figma
Google Analytics
Amazon Aws
Bio

Based in São Paulo, this Senior Product Designer specializes in creating digital solutions to elevate customer experience and satisfaction. Recent responsibilities have included overseeing the digital experience for roadside car assistance, where re-designing the user journey for requesting assistance via WhatsApp received recognition from the CEO for its innovation and efficacy in reducing operational call rates.

Professional experience spans both major corporations and startups. Notably, work at a mom-and-pop shop improvement company led to the development of a marketplace feature that optimized inventory restocking with product recommendations based on sales and buying habits, thereby increasing market share and order values.

A commitment to continuous learning and curiosity drives a passion for tackling diverse problems. Valuing clear communication, this designer excels in translating complex ideas into comprehensible concepts for team collaboration.

With a strong background in Industrial and Graphic Design, supported by a degree from Universidade de São Paulo and specializations in UI/UX Design and Design Strategy, the focus is on applying fundamental design principles and strategic thinking to resolve intricate issues with user-centric solutions.

  • Senior Product Designer
    2/1/2023 - Present

    Served as the product designer within the squad, focusing on digitalizing the experience of requesting roadside car assistance and providing insights for strategic decision-making within the company's action plans. Achieved significant results in 2023, including an 87% reduction in calls to the operations center related to difficulties in opening auto assistance requests and a 50% reduction in calls for follow-up on open auto assistance cases.

  • Product Designer & Researcher
    11/1/2020 - 1/1/2022

    Developed expertise in product design, with a focus on creating user experiences and digital products for a retail tech startup. Collaborated closely with the founding team to devise product strategy and address core challenges faced by traditional retail, particularly mom-and-pop corner shops. Conducted extensive research and data analysis to inform design decisions and optimize the user experience.

    Contributed to the implementation of the operational model for Mercê do Bairro, a startup with significant market potential and successful Series A funding. Achieved notable growth in B2B e-commerce, including a significant increase in monthly active users and gross margin. Enhanced user engagement and sales performance, reflected by a considerable rise in the number of items per order and the average ticket value.

  • UX UI Designer
    9/1/2019 - 10/1/2020

    As a UX/UI designer, significant accomplishments were achieved in enhancing the e-commerce platform Projeto Verão for an improved user experience. Close collaboration occurred with executive leadership to glean insights, direct, and strategically plan monthly marketing campaigns. Key responsibilities included optimizing the landing page and updating the shopping cart for enhanced usability, resulting in a 50% increase in revenue and an 18% increase in conversion rate. Developed advanced skills in user-centered design principles, wireframing, prototyping, and usability testing. Tools and frameworks frequently utilized included Adobe XD, Figma, and Sketch, along with analytical tools like Google Analytics to measure and analyze user interaction and conversion metrics.

  • Design at University of São Paulo
    2014 - 2018

  • Product Analytics Strategy at Punk Metrics
    1/1/2024

  • UX Metrics 2.0 Products Analytics at Punk Metrics
    5/1/2022

  • UI UX Basics Experience & Prototype at Estação Hack from Facebook
    1/1/2020

  • Strategic Thinking at LinkedIn Learning
    3/1/2019

  • Design Strategy at Mergo
    4/1/2018

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