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Ricardo C.
Engineering Manager

Asp.net
Visual Basic
Sass
Microsoft Sql Server
Html
Python
Mysql
Bio
  • CIO
    2/1/2018 - 9/1/2023

    Oversaw the development of new SaaS products, driving innovation in Big Data and analytics strategies. Implemented AI and machine learning applications to enhance company products and solutions, while improving user experience through optimized UX/UI and software design. Led the digital transformation initiatives, embedding the Agile methodology across development processes, and directing the IT road map, including LGPD compliance, security, and IT governance. Directed the SaaS solutions strategy in cloud and Big Data, facilitating the development of new products and services. Customized projects for specific clients or industry segments, managing internal and remote teams across IT, products, service desk, security, infrastructure, and support areas. Supervised the entire product life cycle and platform evolution road map, ensuring maintenance and software quality. Initiated new digital acquisition channels following the PLG model, including marketplace services and APIs. Spearheaded innovation with AI technologies, including ChatGPT, machine learning, crawlers, and predictive methods to enhance overall customer experience. Focused on enhancing customer engagement, attraction, and retention through advanced UX strategies. Matured the agile culture with a focus on effective MVPs and developed go-to-market strategies segmented by acquisition profiles, pricing models, and market types.

  • CEO
    5/1/2015 - Present

    Led the development and management of projects centered on Corporate Digital Strategy Development and Digital Transformation within national and multinational corporations. Defined Organizational Digital Maturity and created detailed Digital Road Maps that encompassed innovation initiatives, system integrations, and customer experience (CX) mapping and enhancements. Facilitated cultural transformation by spearheading Think Digital initiatives, which promoted agility, collaboration, process efficiency, and alignment with digital consumer trends and social media. Provided mentorship and acceleration for startups focusing on Digital Transformation, where technology acted as the primary catalyst for business transformation and revenue generation. Supported IT Governance initiatives by creating and managing plans for ERP selection and implementation, including RFI, RFP processes, solution architecture design, project management, and organizational change impact assessment and future preparedness. Organized and led hackathons and corporate workshops that emphasized innovation, Digital Transformation, and CX optimization. Delivered speeches and presentations at various esteemed platforms, including FIESP, Inovativa, SEBRAE, ISE Business School, IT FORUM EXPO, and Campus Party.

  • IT Director
    1/1/2000 - 5/1/2015

    Oversaw Technological Innovation, leading development of IT systems and subsystems including Front-office, ERPs, CRMs, BI, IT infrastructure, and Governance. Managed the Consumer Service Strategy, Digital Media, Call Center, and Customer Care Center, along with Portals and Communication Channels incorporating an Omni-Channel approach. Supervised teams of over 30, reporting directly to the national CEO and Global CIO in London. Achieved significant milestones including the successful implementation of the Microsoft Dynamics AX 2012 R2 ERP system across the organization including owned stores, Distribution Centers, and franchisees, without impacting service levels. Rebuilt the customer service model with a focus on the digital economy and social media, integrating technologies like Omni-Channel, Maplink Router, CTI, IVR, and CHAT, which led to a 30% increase in business opportunities and a 20% improvement in customer service and feedback within six months. Developed a BIGDATA algorithm-based system to enhance marketing campaign performance for social and digital media, connected with sales and customer relationship centers. Established a Business Intelligence platform to monitor campaign results, behavior trends, and necessary adjustments.

  • Computer Science at FASP
    1991 - 1995

  • Information Engineering at FASP
    1998 - 1999

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