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Flashtalking is an ad server software tool providing digital advertisers and agencies tools to create, serve, and optimize rich media ads across various channels. The platform allows for ad trafficking, campaign management, audience targeting through advanced segmentation capabilities — including dynamic creative optimization (DCO) — and real-time analytics for performance measurement. With features such as compliance with privacy regulations and cross-device tracking in a post-cookie environment, Flashtalking is well-equipped to adapt to changes in the digital advertising landscape.

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